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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

I’ve watched the early adopters of MySpace in 2005 propel themselves into the national and international spotlight using social media, and I’ve seen latecomers begin to dabble with Facebook and Twitter just this year. Using a horizontal logo for your avatar. Not blogging.

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11 Nonprofits That Excel at Social Media

Nonprofit Tech for Good

How I chose the nonprofits is that I have a basic set of criteria that I use as a litmus test when I audit nonprofits and their social media campaigns. A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all social networks. Media Matters :: mediamatters.org.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

Many nonprofits need social media training - they just don’t know it. There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment).

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11 Types of Photos Nonprofits Should Post on Social Media

Nonprofit Tech for Good

My Return on Investment (ROI) from using Pinterest to promote Nonprofit Organizations is somewhere between minimal and better-than-expected, but using the site on a regular basis has fundamentally changed how I think about social media and the people who use it. Social Security & Medicare . ” and how destructive it is.

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Six Simple Ways Nonprofits Can Increase Their Exposure on Social Media

Nonprofit Tech for Good

Most nonprofits approach social media with the strategy of increasing awareness for their cause by posting and sharing content on their profiles and then when time permits, engaging their fans and followers as they respond to the content posted and shared by the nonprofits. 11 Qualities of an Effective Social Media Manager.

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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

Now entering its sixth year, #GivingTuesday is a global day of giving fueled by the power of social media. Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in. Be very active throughout the day on social media.