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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Define metrics of measurement and create a social media ROI spreadsheet. Hire a graphic designer to design a square avatar(s). Create an e-mail signature that includes your website, blog, and social networking links. Create an e-mail signature that includes your website, blog, and social networking links. 1) Website.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

Use a Horizontal Avatar. LinkedIn Groups are the only community discussed in this book that uses a rectangular avatar instead of a square one. If you name your group after your nonprofit, then your horizontal logo is fine for your LinkedIn group’s avatar. It needs to be a strong avatar that makes a solid first impression.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 2 :: Experiment with Social Media Dashboards. Thus, please be careful when using any tool that automates posts from one social network to another.

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22 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Well, as of October 2012, Google Wallet is the first wallet service to launch the ability to donate online via a Google Wallet “Donate” button.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Chapter 2 :: Experiment with Social Media Dashboards. Thus, please be careful when using any tool that automates posts from one social network to another.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program.

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100 Low-Cost or Free Web-Based Tools for Nonprofits

Nonprofit Tech for Good

A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. With its design and tool set consistent with the soon-to-be-released Windows 8, nonprofits would be wise to sign up and reserve their first choice of Outlook e-mail addresses as soon as possible. TurboVote :: turbovote.org.

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