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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. Using a horizontal logo for your avatar. Unfortunately, many nonprofits upload horizontal logos to serve as their avatars, resulting in the obvious cropping of the images.

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SwoonMe uses avatars and audio for its ‘less superficial’ dating app

TechCrunch

Instead of swiping through profiles, SwoonMe’s idea is to use a combination of avatars and audio to encourage users to connect based on someone’s personality, not their appearance. To use the app, you take a selfie which SwoonMe converts into an avatar. As they communicate, their avatar will slowly unveil their real photo.

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Ready Player Me, a platform to build dynamic cross-game avatars for virtual worlds, raises $56M led by a16z

TechCrunch

His quick response promising better avatars for the actual launch speaks to just how much appearances do matter in these situations. “Our bigger vision is to connect the metaverse through avatars,” said Timmu Toke, co-founder and CEO, Ready Player Me, in an interview. It can also work off 3D images.

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HOW TO: Host a Tweet Chat for Your Nonprofit

Nonprofit Tech for Good

When done well, nonprofits can gain exposure on Twitter, solidify their brand as an expert resource, and increase awareness about the issues they advocate. Scheduled to occur at a specific time for usually an hour or less, nonprofits use Twitter to have live conversations on topics relevant to their mission and programs.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media Sites. It’s very important that you invest the time and resources needed to designing a visually distinct, square avatar that matches the overall branding of your nonprofit. Learn Basic HTML. Keep it simple and on the short side.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

They want to join groups to talk about issues and ideas. If you do name your group after your nonprofit, then clearly specify in the group summary and group description that people are encouraged to discuss issues and ideas (list a broad range of possible topics to lure them in). Use a Horizontal Avatar.

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