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He is using a tool called " Twibbon " that makes it easy for people to change their avatar to incorporate a visual for a particular cause. Remember the sea of green avatars last summer in support of the Iran ? What do you think?
This made think of whether trust is only built from knowing someone offline or not. As an early adopter of social media, in the early days of blogging (circa 2003) it was fairly easy to connect and maintain relationships with people you online and later connected at a blogging conference or meet up offline.
That ethos continued until the last three years or so with issues in Burma, Iran, and China. In Iran we’ve seen it used to get out information and resist censorship but have also seen it used by the government to alter a mobile phone system and monitoring calls. Technology is amoral – it doesn’t care.
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