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This company is making digital humans to serve the metaverse

The Verge

When we think of the metaverse, popularly depicted as a game-like virtual environment where humans use avatars to live, work, and play, we’re often the main characters. As we wade into more metaverse hype, it’s clear that companies like Soul Machines will be filling in customer service gaps across every industry, from games to healthcare.

Digital 129
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Live Blog Post from MacArthur Foundation: Virtual World Event on Philanthropy

Beth's Blog: How Nonprofits Can Use Social Media

Jonathan Fanton, above next to my Second Life avatar, engaged in a discussion with Philip Rosedale (Linden) of Linden labs about the role of civil society in virtual worlds and answered questions from the more than 200 avatars that packed the space. Teen Listening Party and Global Kids coverage. Virtual to Reality Blog.

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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

Liquid Death For giving the brand collab new life In a scene straight from the 90s, two girls fawn over a heartthrob in a teen magazine. As the team kept winning, W+K kept hyping the connectionacross social media and IRL by turning the Empire State Building purple, and sending Grimace on the 7 train ahead of a playoff game.

Culture 101