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What is the metaverse, and do I have to care?

The Verge

One part definition, one part aspiration, one part hype In recent months you may have heard about something called the metaverse. Neal Stephenson famously coined the term “metaverse” in his 1992 novel Snow Crash , where it referred to a 3D virtual world inhabited by avatars of real people. Illustration by Alex Castro / The Verge.

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JD pushes livestreaming appearances of founder Richard Liu’s avatar ahead of  618 e-commerce festival

TechNode

An avatar of JD founder Richard Liu participated in its third livestreaming show on Monday as part of a promotional event for this years World Book Day. The e-commerce giant will reportedly offer free services to merchants to try avatar-based livestreams during 618.

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TechCrunch+ roundup: Generative AI for proptech, cloud vendor shopping, cybersecurity fairy tales

TechCrunch

The hype so far has largely centered on chatbots and avatars, but “ AI’s emergence will cut through material use cases in real estate tech ,” says Kunal Lunawat, co-founder and managing partner of Agya Ventures. .” Only about 25% of candidates perform consistently from interview to interview,” writes Lerner.

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Intel thinks the metaverse will need a thousand-fold increase in computing capability

The Verge

A lot of the metaverse hype has been built around what you’ll do there, be it virtual reality meetings, digital concerts , and of course, blockchain and NFT-based integrations. It’s easy to ride the hype and start pitching fantastical ideas of selling NFTs that will follow you from place to place in different games and virtual settings.

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Tech’s latest controversy? The return of the five-day, in-person work week

TechCrunch

This week, TC’s Sarah Perez spotted the rise of AI art apps all over the App Store , seemingly jumping off the success of Lensa AI’s viral avatar generators. The impact of hype with Clubhouse’s Paul Davison. I’ll be there with my favorite colleagues to interview top experts at a one-day founder summit.

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Metaverse Museum? Guest Post on Second Life and Museums by Sibley Verbeck

Museum 2.0

In January, I interviewed Sibley about the potential use of virtual worlds and Second Life by museums, but in the four months since then, the virtual world platform--and the hype around it--has exploded. But that’s already sounding like the grandiose hype you read about Second Life or virtual worlds. virtual worlds interview.

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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

As the team kept winning, W+K kept hyping the connectionacross social media and IRL by turning the Empire State Building purple, and sending Grimace on the 7 train ahead of a playoff game. For longtime client Nike, W+K effectively tapped into the incredible waves of hype surrounding Caitlin Clarks final season of NCAA basketball.

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