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Lil Nas X brings Old Town Road to Roblox with an elaborate virtual concert

The Verge

Roblox is one of the biggest games in the world, with more than 150 million players, mostly kids and teens, signing on each month. The show will feature a motion-captured avatar of Lil Nas X dancing around an in-game stage, shouting out the audience, and singing a number of his hits along with a new single, “Holiday,” that debuts this week.

Virtual 91
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The Birth of a Field: Digital Media and Learning

Beth's Blog: How Nonprofits Can Use Social Media

That's my avatar, I'm live blogging from Second Life. From my office in the Boston, I teleported myself into the Virtual World of Second Life and headed straight for the New Media Consortium virtual campus where I joined about 65 other avatars representing educators from all over the world (even Austrailia where it was 3:00 a.m.

Digital 50
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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

Liquid Death For giving the brand collab new life In a scene straight from the 90s, two girls fawn over a heartthrob in a teen magazine. Current F1 driver Logan Sargeant raced against the virtual avatars of Williams Racing legends like Mario Andretti, Alain Prost, and Jacques Villeneuve. But instead of looking like Freddie Prinze Jr.,

Culture 100