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Twitter invests in avatar startup Facemoji

TechCrunch

Avatar startups have come and gone over the past few years, but the future that many of the entrepreneurs behind them originally imagined has proven more or less accurate. Facemoji is building a plug-and-play tech platform to help game and app developers put avatar systems into their apps with the startup’s SDK.

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What is the metaverse, and do I have to care?

The Verge

One part definition, one part aspiration, one part hype In recent months you may have heard about something called the metaverse. Neal Stephenson famously coined the term “metaverse” in his 1992 novel Snow Crash , where it referred to a 3D virtual world inhabited by avatars of real people. Illustration by Alex Castro / The Verge.

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Meet 15 companies that are turning ads and marketing into cultural moments

Fast Company Tech

Its easy to say that the name of the advertising game has always been attention. But the level of skill, belief, strategic rigor, creative confidence, and sheer will required to win this game has never been higher or more complex. If the game really was the closest thing to the real deal, why not make it that much closer?

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What’s left of Magic Leap?

The Verge

The company had raised over $2 billion by promising incredible hardware that would open up a new artistic medium — the first plausible avatar for the long-held dream of mixed reality. Flush with hype, the company hired science fiction luminaries, designed a product from scratch, and beat Apple and Facebook to market.

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Second Life joins the metaverse discussion with the return of its founder — and some key patents

The Verge

A recruiter works on a computer, 19 June 2007 at the cyber cafe “Le Milk” in Paris, during the Neo Job-Meeting (NJM) event, the first virtual job fair on the 3-D “Second Life” on-line game. Photo credit should read STEPHANE DE SAKUTIN/AFP via Getty Images.

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Adidas is launching an NFT collection with exclusive access to streetwear drops

The Verge

Adidas is getting into the NFT game. The launch comes after a couple weeks of crypto and metaverse hype from Adidas. The beanie is supposed to be the one worn by GMoney’s CryptoPunks avatar. Plus, the NFT space already operates a bit like pricey, hyped streetwear brands like Supreme. Adidas’ NFT-exclusive hoodie.

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Intel thinks the metaverse will need a thousand-fold increase in computing capability

The Verge

A lot of the metaverse hype has been built around what you’ll do there, be it virtual reality meetings, digital concerts , and of course, blockchain and NFT-based integrations. It’s easy to ride the hype and start pitching fantastical ideas of selling NFTs that will follow you from place to place in different games and virtual settings.

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