Avatar Feeds ROI 
Nonprofit Tech for Good
DECEMBER 3, 2020
However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.
Nonprofit Tech for Good
JUNE 8, 2011
The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Using a horizontal logo for your avatar. That said, I have literally “liked,&# “followed&# and “friended&# more than 100,000 nonprofits.
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Nonprofit Tech for Good
JANUARY 22, 2013
There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Google, etc. Pace yourself.
Nonprofit Tech for Good
FEBRUARY 10, 2013
Many of these folks are new to Twitter and thus I get to see the Twitter debut of many nonprofits and there are eight very common mistakes that newbies make that unknowingly diminish their Twitter ROI from day one. 1) Following others without having yet uploaded an avatar. 2) Following others without having entered a bio.
Nonprofit Tech for Good
APRIL 5, 2021
Known for having higher engagement than other social media, Instagram is evolving and it is becoming increasingly more difficult for nonprofits to get exposure in the Instagram Feed. After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts.
Nonprofit Tech for Good
OCTOBER 5, 2011
Use a Horizontal Avatar. LinkedIn Groups are the only community discussed in this book that uses a rectangular avatar instead of a square one. If you name your group after your nonprofit, then your horizontal logo is fine for your LinkedIn group’s avatar. It needs to be a strong avatar that makes a solid first impression.
Nonprofit Tech for Good
MAY 18, 2013
Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). Photos get a higher EdgeRank score and better grab the attention of your fans in an increasingly cluttered Facebook News Feed.
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