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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

To upload a Timeline Cover to your nonprofit’s Facebook Page, simply hover your mouse over the area at the top of your page where cover photos are featured and an “Add a Cover or Change Cover” pop-down menu will appear that will allow you upload a cover photo: 2) Upload a Profile Picture :: 180 Pixels X 180 Pixels.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Your nonprofit’s avatar is the brand identity upon which your social media campaigns are built and resources should be allocated to ensure that it’s visually compelling and memorable. 10) Your Flickr stream has hundreds of photos named “ jpeg.”

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HOW TO: Host a Tweet Chat for Your Nonprofit

Nonprofit Tech for Good

Schedule the tweet chat at least one month in advance and create a page on their website or blog that details the date, time, and topic and highlights their nonprofit’s Twitter username, the tweet chat hashtag, and special guests that will participate in the tweet chat (include their Twitter usernames and avatars).

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

Use a Horizontal Avatar. LinkedIn Groups are the only community discussed in this book that uses a rectangular avatar instead of a square one. If you name your group after your nonprofit, then your horizontal logo is fine for your LinkedIn group’s avatar. It needs to be a strong avatar that makes a solid first impression.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

” Beyond that, only add information and photos that you’re comfortable sharing with others: Again, to re-iterate Google Profiles are public and the information you add to your Google Profile can be viewed by others when you are participating in various Google Products. Upload at least five photos to your Google+ Profile.

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22 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

It also pulls in a feed of most recent Facebook news and illuminates in real-time the fastest growing countries using Facebook. In fact, I used them for this blog (see upper-right), but please ignore the silly photo in the Fotolia ad. A free, fun mobile photo-sharing iPhone App that turns your mobile photos instantly in art.

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