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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. First impressions are important on social media.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Your nonprofit’s avatar is the brand identity upon which your social media campaigns are built and resources should be allocated to ensure that it’s visually compelling and memorable. websites, e-newsletters, donate now fundraising) and Web 2.0

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HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Many nonprofits are postponing upgrading their pages because the Default Landing Tab option is disabled in the new design, but I personally have never been much of a believer that Default Landing Tabs have resulted in high numbers of e-newsletter subscribers or online donors. As I have said many, many times your avatar a.k.a.

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HOW TO: Host a Tweet Chat for Your Nonprofit

Nonprofit Tech for Good

Schedule the tweet chat at least one month in advance and create a page on their website or blog that details the date, time, and topic and highlights their nonprofit’s Twitter username, the tweet chat hashtag, and special guests that will participate in the tweet chat (include their Twitter usernames and avatars).

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Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

1) Following others without having yet uploaded an avatar. A 2009 study study by HubSpot found that not having uploaded an avatar decreases your followers by up to 80% and my guess is that the data from that study still speaks true today. Many will also think you’re a spammer and will simply ignore your profile or block you.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. I am a big believer that less is more on Facebook. Not following on a 1:1 ratio on Twitter.

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HOW TO: Use Facebook Questions for Your Nonprofit

Nonprofit Tech for Good

On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. When your nonprofit posts a Facebook Question to your Fans it will appear in their “Most Recent&# and “Questions&# News Feeds. Subscribe :: Nonprofit Tech 2.0

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