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Four Creative Uses of Facebook Profile Pics by Nonprofits on Facebook Pages

Nonprofit Tech for Good

Beyond the obvious graphic design work, what’s exceptionally clever is that they have created long vertical profile pics that when cropped in Status Updates produce a solid, square avatar that’s seen by their Fans in their News Feeds.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

Facebook 364
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HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Next, hover over your nonprofit’s avatar and upload a profile picture. As I have said many, many times your avatar a.k.a. stories to the news feed. Building a powerful visual brand of your nonprofit’s avatar is crucial on all social networking sites and a cropped, messy logo a.k.a.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. I am a big believer that less is more on Facebook. Not following on a 1:1 ratio on Twitter.

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HOW TO: Use Facebook Questions for Your Nonprofit

Nonprofit Tech for Good

On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. When your nonprofit posts a Facebook Question to your Fans it will appear in their “Most Recent&# and “Questions&# News Feeds.

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10 Simple Nonprofit Twitter Tips

TechImpact

Upload an avatar, and fill out a short blurb about your nonprofit in the bio. Twitter’s most recent update now allows thumbnails of images to appear in feeds. That being said, staying active on your Twitter feed can be difficult. Completely fill out bio. Tweet pictures. Tweet timely. Entice your followers to interact.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

Use a Horizontal Avatar. LinkedIn Groups are the only community discussed in this book that uses a rectangular avatar instead of a square one. If you name your group after your nonprofit, then your horizontal logo is fine for your LinkedIn group’s avatar. It needs to be a strong avatar that makes a solid first impression.

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