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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

However, to stand out from the other nearly one hundred million Facebook Pages vying for likes, comments, and shares, your nonprofit needs to excel at Facebook to ensure News Feed exposure. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Next, hover over your nonprofit’s avatar and upload a profile picture. As I have said many, many times your avatar a.k.a. stories to the news feed. Building a powerful visual brand of your nonprofit’s avatar is crucial on all social networking sites and a cropped, messy logo a.k.a.

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Four Creative Uses of Facebook Profile Pics by Nonprofits on Facebook Pages

Nonprofit Tech for Good

Beyond the obvious graphic design work, what’s exceptionally clever is that they have created long vertical profile pics that when cropped in Status Updates produce a solid, square avatar that’s seen by their Fans in their News Feeds.

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Five Things Your Nonprofit Needs To Know About YouTube’s Cosmic Panda

Nonprofit Tech for Good

Beyond accruing a lot friends to distribute your avatar throughout the YouTube community, it’s was never clear what the benefits of having friends were. Subscribers, on the other hand, see your video activity and bulletins in their video/bulletin feeds. Cosmic Panda Design :: youtube.com/nonprofitorgs > Community.

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Eight Common Mistakes Nonprofits Make When They First Join Twitter

Nonprofit Tech for Good

1) Following others without having yet uploaded an avatar. A 2009 study study by HubSpot found that not having uploaded an avatar decreases your followers by up to 80% and my guess is that the data from that study still speaks true today. Many will also think you’re a spammer and will simply ignore your profile or block you.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. I am a big believer that less is more on Facebook. Not following on a 1:1 ratio on Twitter.

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10 Simple Nonprofit Twitter Tips

TechImpact

Upload an avatar, and fill out a short blurb about your nonprofit in the bio. Twitter’s most recent update now allows thumbnails of images to appear in feeds. That being said, staying active on your Twitter feed can be difficult. Completely fill out bio. Tweet pictures. Tweet timely. Entice your followers to interact.

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