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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Launched on May 5, 2003, LinkedIn is a social network for professionals.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts. In most cases, your avatar should not include text as it would be too small to read in the Instagram feed on a smartphone. 6) Utilize Instagram Charitable Giving Tools.

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9 Must-Know Best Practices for Distributing Your Nonprofit’s Content on Social Networks

Nonprofit Tech for Good

Each mobile and social network has its own unique tool set and etiquette, and only the most observant new media managers have learned what makes each social network unique and then adapted that knowledge to their content strategy. Prioritize storytelling over marketing. Do not automate content between social networks.

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11 Types of Photos Nonprofits Should Post on Social Media

Nonprofit Tech for Good

In the same way that Twitter forced me to rethink online messaging in 2008 and onward, Pinterest has made it abundantly clear that expecting our online supporters and donors to read even only 140-characters can sometimes be too much to ask. Photos with Your Nonprofit’s Logo or Avatar. Social Security & Medicare .

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[VIDEO] The Board’s Role in Fundraising & Resource Development

Bloomerang

Besides doing these webinars, we’re a donor management software provider. They really focus on that first-time donor experience, and that is going to turn into repeat donors. . So when we’re talking about this, you have to remember that it’s donor-centered and that we’re talking about events.

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