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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Upload your avatar/logo (250 x 250), a cover photo(1128 x 191), add a description and website URL, your company/organization size, industry, and city and country. Launched on May 5, 2003, LinkedIn is a social network for professionals.

Linkedin 357
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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit. Each group was then further segmented into 3 separate audiences: Giving history divided donors into: Current donors : Members who have donated in the past year. Sustainers : Members who make monthly donations.

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10 Instagram Best Practices for Nonprofits

Nonprofit Tech for Good

Known for having higher engagement than other social media, Instagram is evolving and it is becoming increasingly more difficult for nonprofits to get exposure in the Instagram Feed. After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts.

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Live Blog Post from MacArthur Foundation: Virtual World Event on Philanthropy

Beth's Blog: How Nonprofits Can Use Social Media

I don't know if I'm still shaking from the excitement or the hour long multi-tasking frenzy of listening to a live audio feed, seeing a blog.tv although there was a little bit lag, there was not a major crash and the audio feed was perfect - kudos! I just came from an historic and ground breaking event. The John D. and Catherine T.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

Recently both LinkedIn and Facebook dropped their integration with Twitter indicative of a trend – a maturing of the Social Web, if you will – where automated tweets or updates are generally frowned upon as they tend to be formatted poorly, lack authenticity, and clutter News Feeds on LinkedIn, Facebook, Twitter, etc.