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It’s estimated that by late 2014 or early 2015 the majority of adults will get their information from socialnetworks rather than search engines and that socialnetworks will become the primary source of referral traffic to your website and blog. The effective use of socialnetworks is a skill not to be underestimated.
The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. If your nonprofit is making five or more of the 10 mistakes below, odds are that training and a re-examination of your social-media strategy are required.
Please be open to the idea that you may need social media training. 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. The vast majority of logos are horizontal and when uploaded to socialnetworks they either get cropped or shrunk so small that they are visually illegible.
Write social media and mobile technology policies. Hire a graphic designer to design a square avatar(s). Create an e-mail signature that includes your website, blog, and socialnetworking links. Add “Donate Now” button to your home page. Add socialnetworking icons. Select a donate now vendor.
Social media is integrated into your website and blog. To grow your following on socialnetworks, ensure that your NGO has prominently featured socialnetwork icons on every page of your website and blog. Use a premium social sharing service for web pages and blog posts , such as Social Warfare ($29/yr).
A small selection of that criteria is as follows: Consistent use of a visually compelling square avatar across all socialnetworks. Their website, e-newsletter, and blog all include links to their socialnetworks. Their blog has an e-mail newsletter subscribe option and a “Donate Now” button.
Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest socialnetwork in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy.
You can also participate in the annual #GivingTuesday ( givingtuesday.org ) campaign which now raises an average of 50 percent more in total donations each year for participating nonprofits. This page should also prominently feature a donate button, an e-newsletter, mobile alert opt-in forms, and socialnetwork icons.
Related Webinar: Social Media Best Practices for Nonprofits. With one billion active monthly users, Instagram is a very powerful socialnetwork used by nonprofits worldwide. After a supporter follows your nonprofit, your avatar is how they will mentally and visually connect your brand to your Instagram posts.
Schedule the tweet chat at least one month in advance and create a page on their website or blog that details the date, time, and topic and highlights their nonprofit’s Twitter username, the tweet chat hashtag, and special guests that will participate in the tweet chat (include their Twitter usernames and avatars).
Many nonprofits are curious, but lack the resources necessary to create and manage yet another socialnetwork. Google+ isn’t for all nonprofits, but for those that have actively adopted a pro-social media policy, it’s worth the time investment to experiment with Google+. Google+ is a visual socialnetwork.
A social search tool that allows you to easily track mentions of your nonprofit on socialnetworking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and socialnetworking profiles. 01 per Status Update or Tweet, and set monthly maximums for total donations.
While many international NGO online directories do exist, the ability for international NGOs worldwide to accept online donations through the soon-to-be-launched .NGO A featured avatar and header image. A “Donate Now” button. A “Connect” section where NGOs can link to their socialnetwork communities.
A social search tool that allows you to easily track mentions of your nonprofit on socialnetworking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and socialnetworking profiles. It’s a throwback from socialnetworking circa 2006.
Your organization can create a page on your Web site announcing the new App and promote it in your e-newsletter and on socialnetworking sites. As an iPhone user, I personally would love to download the Apps of my favorite nonprofits and have their avatars displayed on my iPhone. They give no explanation as to why.
Who maintains your social media campaigns? I am a full-time employee of the Pancreatic Cancer Action Network, and as the Social Media Manager I manage all the socialnetworking efforts for the organization. 1) Using Google Analytics to track referrals to www.pancan.org from socialnetworking outlets. (2)
Ideal for mobile socialnetworkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on socialnetworking sites, blogs, and websites. The company also donates $1 to the partner nonprofit for each download. Based in the U.K., 360 Panorama :: occipital.com/360/app.
Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Add links to your nonprofit’s website, blog, and socialnetworking communities. Add your nonprofit under “Employment.” Powerful stats.
The successful use of social media requires a significant time investment. To be successful on the Social Web, nonprofits need to have a presence on mutliple socialnetworks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos.
The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other socialnetworking websites. The design and content of your nonprofit’s blog.
and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: Chapter 1 :: The Importance of Selecting the Right Donate Now Vendor. Chapter 1 :: Network for Good. As I said in the book and many times since, there are no cutting corners on the Social Web.
Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your socialnetworks, social sharing, and an e-newsletter opt-in. Optional: List three additional calls-to-action (share on social media, become a monthly donor, become a #GivingTuesday Ambassador, etc.).
Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Add links to your nonprofit’s website, blog, and socialnetworking communities. Add your nonprofit under “Employment.” Powerful stats.
The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other socialnetworking websites. The design and content of your nonprofit’s blog.
Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. For mobile socialnetworkers, Viddy is a must-download. Worldometers :: worldometers.info. Viddy :: viddy.com.
Ideal for mobile socialnetworkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on socialnetworking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and socialnetworking profiles. Based in the U.K.,
and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: Chapter 1 :: The Importance of Selecting the Right Donate Now Vendor. Chapter 2 :: Experiment with Social Media Dashboards. However, defining Web 1.0 Add Google Wallet to the list.
If your nonprofit wants to use the majority of the tools listed here effectively, then you need to hire a full-time social media manager. Facebook is the largest socialnetwork in the world and is becoming increasingly integrated into the Social Web with every passing second. WiserEarth is for environmentalists.
Ideal for mobile socialnetworkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on socialnetworking sites, blogs, and websites. The company also donates $1 to the partner nonprofit for each download. Based in the U.K., 360 Panorama :: occipital.com/360/app.
Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media Sites. It’s very important that you invest the time and resources needed to designing a visually distinct, square avatar that matches the overall branding of your nonprofit. Experience their online donation process. Learn Basic HTML.
The rise of social media has also given rise to online giving on cause awareness and giving days. The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors.
and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: Chapter 1 :: The Importance of Selecting the Right Donate Now Vendor. Chapter 1 :: Network for Good. As I said in the book and many times since, there are no cutting corners on the Social Web.
Ideal for mobile socialnetworkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on socialnetworking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and socialnetworking profiles. Based in the U.K.,
Ideal for mobile socialnetworkers, this $.99 A social search tool that allows you to easily track mentions of your nonprofit on socialnetworking sites, blogs, and websites. A great source for images for your nonprofit’s website, blog, e-newsletter, and socialnetworking profiles. Based in the U.K.,
Using Movember.com as a home base, participants are encouraged to use their email contacts, work colleagues, socialnetworks, and any other means to promote the cause and raise money. I know social media is a bright shiny toy right now, but it’s still playing second fiddle to email when it comes to soliciting online donations.
The design and layout of your e-newsletter in order to maximize online fundraising success and social media ROI (Return on Investment). Your nonprofit’s presence on Facebook, Twitter, YouTube, Pinterest, Google+, and other socialnetworking websites. The design and content of your nonprofit’s blog.
As a result of this temporary decline in social media ROI, web and email campaigns are being rejuvenated and very soon digital payments within socialnetworks will revitalize online fundraising. All nonprofits – no matter their size – should donate to themselves every six months to experience the donation process for themselves.
Wendy Harman, American Red Cross According to Wendy Harman, employees at the Red Cross were blocked from accessing socialnetworking sites, like Facebook, from work. The $50,000 donation will contribute to a broader American Red Cross goal to raise $100 million for disaster relief. Tell us about your job? What was your strategy?
is static — it's your website, e-mail newsletters, and "donate now" buttons; Web 2.0 is dynamic — blogs, wikis, and socialnetworks that connect people in your community; Web 3.0 The first tip was something that is often overlooked as organizations make the big move to social media — investing in a good avatar.
When I saw the title of this post, " I'm Engaged ," I thought he was talking about the report that The Network Centric Advocacy Blog mentions as a must-read for advocacy and communication staff called Activation Point. SocialNetwork Fragmentation. Socialnetwork fragmentation? Socialnetworking burnout?
Online : that is already happening with people who use applications like Causes in facebook, which encourages users to fundraise each year on their birthday via their Birthday Cause tool (individuals select an organization, ask their facebook friends to give donations instead of presents, and the funds get distributed to the organization).
Except the door you opened was to your socialnetwork space. Tough economic times mean fewer donations. Trying to raise money, you increase your socialnetworking, adding that responsibility to one of your employees, one who is paid with grant funds. What part of socialnetworking can be charged to program funds?
If you know of campaigns and lessons learned that haven't been included, please leave a comment: August 2007 I launched a campaign to raise money and get t-shirts donated for the Cambodian Bloggers Summit. What seem to work was: Some influential people responding publically that they had donated.
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