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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter?

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. Make a donation! Make a donation! Oh yeah, PLEASE make a donation! No doubt about it.

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

First I’ll show you how the Environmental Defense Fund used their email list in a creative way to increase online donations by 63%. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. This means you can target Facebook ads to appear on the feeds of people who have donated to your nonprofit.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy. Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

All nonprofits – no matter their size – should donate to themselves every six months to experience the donation process for themselves. 90% of nonprofits miss this very obvious opportunity to convert their online donors into social media followers. Facebook Donations. Oxfam America “Thank You” landing page.

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33 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

It also pulls in a feed of most recent Facebook news and illuminates in real-time the fastest growing countries using Facebook. This website allows your supporters to pledge to donate with each Facebook Status Update or Tweet they post on Facebook or Twitter. Donors can pledge as little as $.01 Cinchcast :: cinchcast.com.

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22 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

It also pulls in a feed of most recent Facebook news and illuminates in real-time the fastest growing countries using Facebook. A website that allows nonprofits to set up web-based SupporterWalls of which spots of varying sizes and donation amounts can be purchased by your supporters. CheckFacebook :: checkfacebook.com.

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