Donor Personas: How to Identify Your Unique Donor Audience
CauseVox
MARCH 1, 2024
For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Donation History: Identify segments of donors by frequency of gifts, amount of giving, or those who may need to be reengaged. She also used to volunteer at a nearby animal shelter in her free time.
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