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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

The brutal but honest — and hopefully well-received — truth is that the majority of nonprofits are making mistakes on social-networking sites that directly undermine their ROI. Using a horizontal logo for your avatar. That said, I have literally “liked,&# “followed&# and “friended&# more than 100,000 nonprofits.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Summary of ROI. We have over 70 affiliates in the U.S. 1) Using Google Analytics to track referrals to www.pancan.org from social networking outlets. (2)

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5 Ways To Maximize ROI For Your Next Hybrid Event

AccelEvents

At each hybrid event, event planners can take advantage of some critical features in order to boost ROI before, during, and after the event takes place. With some planners, event organizers can actually set up multiple levels of event management to truly maximize your hybrid event’s ROI. . Use Sophisticated Event Technology.

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How Many Hours Per Week Should Your Nonprofit Invest in Social Media?

Nonprofit Tech for Good

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. LinkedIn is a powerhouse in ROI. The era of “winging” it in social media is over.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. Add your nonprofit under “Employment.”

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. To earn return on investment (ROI) from using social networking sites is a skill that requires an instinct for subtlety. Add your nonprofit under “Employment.”

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