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Some large nonprofits host tweet chats monthly, while others do so only during the launch of specific campaigns or casestudies. When done well, nonprofits can gain exposure on Twitter, solidify their brand as an expert resource, and increase awareness about the issues they advocate.
This session focuses on strategies and casestudies for creating successful community-driven media, events and campaigns. Also, engage in a mixed reality event as avatars and representatives from nonprofits around the world discuss their work both virtually and in their communities. Amy Sample Ward from NetSquared. Room: 1471.
“It's actually been interesting to watch as a casestudy in the enduring power of traditional media. Similar discussions surfaced last year during Iran’s Green Revolution, when many people on social media overlaid a green shade to their avatars and profile pictures to show their solidarity with the people of Iran.
We also encouraged people to change their avatars (see above). I'd try to figure out how in the world to measure how many people changed their avatars. The Social Media Roadblock. I would have maybe spent more time asking people to share the info on Facebook. I would have started a hashtag for Twitter. I have no idea!
The new HealthCare.gov Facebook Page borrows design and functional cues from its well-received web site, and, in most respects, represents an exemplary casestudy of a Facebook Page done right. Given that over 100 million Americans have Facebook accounts and half of those log in daily, this is a smart move. The Page includes six tabs.
Remember, I have not simply had beers with these guys, I've flown around Second Life with their avatars and had virtual beers with them. And those kind of rewards are what make us continue to look for new models and reinvent our work.
As an outside observer, the lessons that I took away from this effort were: Having people change their avatar to a pea photo gave a visual clue to the campaign and helped it spread. Connie Reece shared some insights in this interview and you find more links to casestudies and post campaign reflections here.
She announced on her blog, " I use Twitter to fight Cancer " and without any formal blogger relations campaign, well-known and influential bloggers blogged about her situation and changed their avatars to include peas. I pointed her to my personal fundraising casestudy ).
See this white paper by Susan Mernit for a detailed casestudy.). Twitter users may donate their avatar and replace it with an image of the red female sign. for clean drinking water in developing countries. The event attracted a lot of attention because it was an example of integrating a live charity event with Twitter. (See
Neff and Jordan Viator -- had the great opportunity to lead a session entitled " The Real Housewives of Social Media " Funny Photoshopped pictures were displayed of us, we sported aprons to hype the theme, and we shared information and casestudies on various aspects of social media campaigning. What's this all about"?
From a branding perspective, you can set your own logo and colors, as well as create team member avatars. On Paws Chicago’s homepage they use data to show how their organization has made an impact on their cause since their founding: Others might be swayed by testimonials, casestudies, or even interactive content.
Jonathon Coleman's Twitter Avatar. It will be an exciting casestudy involving Digg with some keen recommendations on when and how nonprofits can best take advantage of social news sites. Who is that doggy in your twitter avatar? His team includes writers, designers, and web producers. Tell me a little bit about you I???
These individuals, recipients of the annual NTEN Award , are the people working hard to move NTEN''s mission forward from within the community: always ready to share a casestudy, idea, or contact. – who embodies those values and enhances the NTEN community. Oh, and they make us laugh, too. In short, they embody NTEN''s Values.
Lotusmedia posts about the RootsCampSL's Smashing Success -- Avatars Against War in Second Life. Perhaps a better title, a "Crashing Success," given that so many avatars showed up that it exceeded the server's and crashed! A reminder from Democracy in Action about accidental email spamming.
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