Twitter As Charitable Giving Spreader: A Meta Analysis
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 30, 2008
It raised $3,500 in 15 hours. This campaign was a community-generated effort - spearheaded by Connie Reece and came from people who knew of Susan Reynolds fight with breast cancer and rallied behind her. It generated some valuable insights from donors. They got enough comments in two hours to fill a truck.
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