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They have personality and its obvious that there is a human being behind the avatar. They are engaging and listening and not just broadcasting content, and have discovered the right amount of tweets to interest, rather than annoy their followers. Pancreatic Cancer Action Network :: @ PanCAN. MobileActive.org :: @ MobileActive.
Many of your supporters are becoming overwhelmed with tweets, status updates, emails, texts, and print and broadcast media and because of that it’s getting more difficult for your “Thank You” message to stand out from all the noise. Since I have returned from Asia I have cut my consumption of broadcast news by 95%.
An example of an org-sponsored P2P gaming event: the esports production company Blue Mammoth Games organized the Brawlhalla World Championship live-stream broadcast. Incentives throughout the tournament rewarded players with in-game items like avatars when they made a donation to Make-A-Wish. They have ideas!
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