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From Gartner: Five Laws for Exploring Virtual Worlds

Beth's Blog: How Nonprofits Can Use Social Media

Hat tip to Jay Moonah for the pointer to this Gartner article about virtual worlds. but not necessarily in Second Life, according to Gartner, Inc. Gartner's five laws for exploring virtual worlds at the enterprise level. Second Law: Behind every avatar is a real person Third Law: Be relevant and add value.

Gartner 50
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Has Your Organization Thought Through its Social Media Policy?

NTEN

Should you have a dress and behavior code for staff and others who become "friends", including their avatars? Some rough math tells us that 10 hours of social networking costs $8,528 annually (without benefits). Nothing can hurt your nonprofit's reputation like someone soliciting money using your information.