Have Fun - Do Good

DECEMBER 29, 2006

Examples: Users' Earthday photos and the LGBT photo pool • YahooGroups , "Start a new group or join an existing group. Brainstorm innovative ways to benefit your cause." Yahoo Messenger Avatars , "Your Yahoo! Messenger Avatar has a huge wardrobe of clothes to choose from. Discuss issues and events.

Yahoo 40

Yahoo Avatar Badge Second Life 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 22, 2007

Ed Schipu l, who grew a mustache for children with cancer last week, created a peavator. It all started when Susan Reynolds , a social media maven and artist, was diagnosed with breast cancer and started a blog to write about her experience and used twitter to fight her cancer. See the flickr pool of pea avatar photos.

Summary 50

Summary Nptech Listserv YouTube 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

This campaign was a community-generated effort - spearheaded by Connie Reece and came from people who knew of Susan Reynolds fight with breast cancer and rallied behind her. This was the first time I observed the use of "retweeting" a fundraising message. They got enough comments in two hours to fill a truck.

Analysis 87

Analysis Twitter Giving Ethiopia 87

NTEN

MAY 27, 2010

While I was with the American Cancer Society, we were inspired by an amazing monitoring system developed by the Humane Society. You can make one, too: type in Cancer (or your own keyword) at search.twitter.com and see what results are returned. In 2008, I helped start the Frozen Pea Fund against breast cancer. Be transparent.

Social Media 62

Social Media Media Cancer Social 62