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NpTech Tag Summary: Scarcity Thinking, Social Network Fragmentation?, and Engagement Strategies

Beth's Blog: How Nonprofits Can Use Social Media

A few comments over at Kikono too. why does someone spend so much time in a game world customising their avatar???? " Some commenters suggest that bells and whistles are mostly for early adopters who can build a lot of buzz and help a site reach critical mass, although clever functionality is not a replacement for good content.