Avatar Awareness Calendar Phase 
Bloomerang
APRIL 9, 2021
Although my fiscal year was in October, the calendar year worked and I would do it in January. I’m really talking about those personal little inexpensive gifts that makes your donor aware that you are learning who they are and you know what they are into because you have to make the donor the hero.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 8, 2009
We used calendar meetings to remind promoters. When we asked people to mention us online, we sent them a calendar invite as a reminder. Beforehand, in the planning phase: A short timeframe limits others’ ability to build online context about you. This was a neat trick. What did we learn? Have a clear call to action.
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