How to Use Prospect Research to Improve Your Asks: 5 Tips
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JUNE 7, 2024
The prospect research process involves using your own donor database and a variety of other resources like wealth screening tools, prospect research databases, and public records to look for certain markers. Most match at a 1:1 ratio (i.e., $50 50 employee gift + $50 corporate gift), but some companies offer 2:1 or even 3:1 ratios.
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