article thumbnail

‘The bad news is, this was fake’: The tear-jerking story of author Barbara Miller was a marketing stunt, influencer says

Fast Company Tech

A viral TikTok video showing an empty book signing for an elderly author tugged at millions of heartsuntil it was exposed as an alleged marketing stunt. Hundreds of commenters pledged to buy the book and attend her next signing. She wrote it as a way to deal with her grief, the video’s voiceover explained.

Authoring 118
article thumbnail

Are corporations making good on their racial equity pledges?

Candid

A s of July 2020, we’d identified racial e quity grants and pledges worth $4.2 Yet a closer look at th is funding shows that pledges — particularly those from corporate funders — account for nearly three-quarters of the dollars we’ve tracked. What are corporate pledges? . billion dollars. 3] . 3] .

Pledge 119
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Which crowdfunding platform is right for your startup?

The Next Web

Johnathan Leow is the author of “The Crowdfunded Kit.” When I first started out, the only thing I knew about crowdfunding was that you have to put down a cash pledge in exchange for a nice reward. This post originally appeared on his blog. I commonly get asked what is the best crowdfunding website for your startup.

Platform 141
article thumbnail

Pledge Fundraising for 2022: Ideas and Insights

Get Fully Funded

Did you know that 84% of fundraising pledges are fulfilled and that the average mobile donation pledge for fundraising events is $167 ? These are only a few of the statistics that show how effective pledge fundraising can be for nonprofits. What is pledge fundraising? How can I use pledge fundraising in 2022?

Pledge 59
article thumbnail

Pledges vs. Donations: Understanding the Difference

Pamela Grow

Defining Pledges and Donations When it comes to types of donations, there can be some overlap between the various categories. Here are simple definitions of and key differences between pledges and donations: Pledges. A pledge is a promise to pay a certain amount of money to an organization at a later date.

Pledge 52
article thumbnail

100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Help the organization get authorized for receiving donations on Facebook. About the Author. The term “call to action” (CTA) is used multiple times in the list.

article thumbnail

How Nonprofits Can Raise Money Using YouTube

Nonprofit Tech for Good

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Campaign matching will display matching pledges from brands or other creators directly inside the Fundraiser or Community Fundraiser.

YouTube 277