Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Actually, the process is based on three decades of research conducted by authors Chan Kim and Renée Mauborgne. The authors use Cirque du Soleil to illustrate this idea.
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