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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. My team at Tectonic Video wanted to find out.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. If you don’t have a plan it can lead to inconsistent posting frequency, messaging, and imagery/video. . Hint: I typically recommend posting 3-4x per week per channel as a starting point. Mistake #2: Being Inconsistent . charitywater.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Harness the Power of Storytelling. After all, the people on the charity: water team are masters at storytelling.

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Crafting Sticky, Emotional Stories That Reach Your Audience (Part 2)

Tech Soup

Now the author writes to draw you in to being on the village path. For example, check out this amazing video that tells the story of a volunteer at The Salvation Army by documentary filmmaker Vladimir Pcholkin. And with this video, he connects you directly with this volunteer's powerful story. Accuracy is vital.

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How to Get 1300 Advocates to Capitol Hill [HINT: It’s more than just practice]

Connection Cafe

And it establishes a three-way system of trust on the part of the storyteller who is opening themselves up for scrutiny, the organization leveraging the story for policy gain and the targeted message recipient (i.e. As author Annette Simmons puts it, “Facts don’t have the power to change someone’s story.

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Nonprofit Websites: 5 Ways to Keep Them Fresh

Tech Soup

There are many excellent online resources to help your nonprofit with creating graphics, infographics, videos, photo essays, and other types of digital storytelling. Search on the Internet with "nonprofit" in front of any of those terms to find helpful hints. About the Author.