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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Emotional stories of beneficiaries. But if you tell a story that makes viewers feel afraid or sad, expect more comments than shares.

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Crafting Sticky, Emotional Stories That Reach Your Audience (Part 2)

Tech Soup

" Based on short summary text before the start of the story, you already know that Grace was assaulted. Now the author writes to draw you in to being on the village path. You have three sentences or fewer to catch your reader's attention and convince them your story is worth reading before they move on to something else.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. they do an amazing job of visual storytelling), @rainforestalliance. , @habitatforhumanity. , @aspca. , Share impact stories. charitywater.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

They employ numbers throughout their site to make people feel aligned with thousands of others, and they give a face and a voice to those thousands with pictures, videos and written stories. Harness the Power of Storytelling. After all, the people on the charity: water team are masters at storytelling.

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22 Email Ledes That Always Work!!

M+R

Striving to make storytelling work given the constraints of time, space, the boss’s demands, evolving trends, and how dang hard it is to draw horses. Quote out of context” — now here’s the context An out-of-context quote gives your reader a reason to keep reading in order to understand, and a quick way to dive into storytelling.

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How to Get 1300 Advocates to Capitol Hill [HINT: It’s more than just practice]

Connection Cafe

Encouraging constituents to share a story also empowers them , often providing a much-needed outlet for emotional release or inspiration. As author Annette Simmons puts it, “Facts don’t have the power to change someone’s story. Your goal is to introduce a new story that will let your facts in.”.

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Nonprofit Websites: 5 Ways to Keep Them Fresh

Tech Soup

Your Website Is a Place for Stories. Facts and figures are part of the work of many nonprofits; however, it's stories that stick with people; engage them; and motivate them to volunteer, donate, or help in other ways. Ensure that your organization can generate stories and has a place to put them on the website.