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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Check out this article for a detailed explanation of how to leverage social proof in your marketing efforts (it’s written for companies, but nonprofits can apply many of the tactics mentioned by the author). Harness the Power of Storytelling. After all, the people on the charity: water team are masters at storytelling.

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22 Email Ledes That Always Work!!

M+R

Striving to make storytelling work given the constraints of time, space, the boss’s demands, evolving trends, and how dang hard it is to draw horses. Quote out of context” — now here’s the context An out-of-context quote gives your reader a reason to keep reading in order to understand, and a quick way to dive into storytelling.

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