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Donors Seek Stories, Info And Other Non-Ask Messaging

The NonProfit Times

Given the increasingly visual-oriented nature of people, short, pithy quotes, images and videos are especially welcome. The report authors recommend strong asks to subscribe to updates, as well as making sure all communication channels are content rich. Like other potential funders, these donors like hearing stories.

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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10 Blogging Best Practices for Nonprofits

Nonprofit Tech for Good

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. Embed images and videos that are consistent in size.

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6 Tips to Improve Your Next Fundraising Campaign Using Digital Storytelling

Tech Soup

In the digital environment of email, social media, and mobile, we can use storytelling in innovative ways to inspire supporters and donors — and raise more money. Photos, videos, selfies, and personal stories allow us to embed emotional content in fundraising campaigns. Tip 4: Create a Video to Tell Your Story.

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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. Users pin images, videos, and articles that reflect who they want to be, places they want to travel, things they want to try. By Julia Campbell . 3) Pinterest is aspirational.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

According to Jonah Berger , the author of a study published in the peer-reviewed journal Psychological Science , arousing emotions are more likely than non-arousing emotions to spur engagement and social sharing. Emotional stories of beneficiaries. Think about a story that your nonprofit can tell about one of your beneficiaries.

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5 Proven Strategies to Get Your Nonprofit Noticed Online

Get Fully Funded

In today’s digital age, having a strong online presence is crucial for nonprofits aiming to increase visibility, expand reach, and boost engagement. This includes using alt text for images, providing captions for videos, and ensuring keyboard navigation is possible, among other accessibility updates. Prioritize accessibility.