How To Sell Using Storytelling
Eric Jacobsen Blog
OCTOBER 10, 2016
Storytelling is a skill. Paul's new book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies. Storytelling is a powerful tool. It causes buyers to put down their defenses. It helps them relax. It didn’t take long).
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