How St. Jude Connected with the Next Generation of Donors for a Record Fundraising Year
Saleforce Nonprofit
APRIL 13, 2021
When the COVID-19 pandemic reached the United States last spring, Rick and his team at ALSAC responded by continuing to lean into a digital focus to maximize the organization’s donor outreach strategy. I recently had the privilege of talking with Rick about his team’s continued digital transformation that led to a record year of fundraising.
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