Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.    Do you need it?

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Metrics Bookmarking Analysis Feeds 71

NTEN

MARCH 27, 2013

With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! Million advocacy actions You can get the complete report -- including important reference information like definitions of terms and metrics -- for free. We analyzed the results of: 1.6

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

Connection Cafe

OCTOBER 12, 2011

Author: Noel Beebe. In case you missed it, we also unveiled our brand new 2011 Peer-to-Peer Event Benchmarking paper, and talked through how to use data to inform your event strategy. Howdy folks! It feels good to be back in Texas after an action-packed Convio Summit in Baltimore last week!

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Benchmark Baltimore Texas Convio 29

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). Cost (what!).

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Metrics Technorati Reflection Measure 50

Qgiv

DECEMBER 7, 2022

Identify Your Priorities Define and Document Your Pro c edures Prepare Your Database Review Existing Portfolios or Assign New Portfolios Train Your Team Establish a Feedback Loop Track and Review Your Metrics. Regular meetings provide the opportunity for feedback on needed data improvements, portfolio changes, and benchmarking toward goal.

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Database Track Donor Management 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I’ve also used this as benchmark for my training and peer learning projects so one could quantify transformation. I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose.

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Measure Learning Social Media Metrics 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

So here are four principles we used in designing GuideStar Platinum : Nonprofits should choose metrics that make sense for them. We have gathered 700 suggested metrics for our Common Results Catalog —but nonprofits can always add their own metrics, too. It is valuable to identify cases where nonprofits use common metrics.

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Measure Metrics Nonprofit Ratio 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

Johnson of the Advertising Research Foundation and Tara Hunt, author of the Whuffie Factor. This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks.

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Blogher Slideshare ROI Free 109

Connection Cafe

OCTOBER 24, 2017

The study takes a deep dive into the metrics, statistics, and trends of four different peer-to-peer fundraising event types: cycling, endurance, 5Ks and walks. In the study, we identify areas for potential growth and share key performance indicators to help you benchmark and refine your existing events. billion in event revenue.

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Fundraising Stats United States Change 33

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

Last month, I had the honor of keynoting the Social Good Brasil Conference and one of the other keynote speakers was Peter Sims, author of “ Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.” ” I will have a full book review coming. Please tell us if you know of one! What does it look like?

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Sierra Leone Case Study Benchmark Comparison 129

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. It is a look at measurement and learning practices when social media is in the mix.

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Results Data Charlotte Measure 95

Connection Cafe

AUGUST 9, 2010

Author: Jordan Viator. Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals.

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ROI Social Media Measure Jordan 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

It is also serving as a focus group, producing deep insights and stories for my next book on social media measurement, Measuring the Networked Nonprofit , that I’m co-authoring with goddess of measurement, KD Paine. The chart above is a small example of how GRIST tracked its results on a campaign against staff investment.

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Social Media Measure Media Social 99

Connection Cafe

MAY 23, 2012

Author: Alissa Ruehl. ” If there is a clear connection, for example “an increase in visitors means more people are reading about this issue we want to generate awareness around”, then you have found a good metric. The next step is to keep track of changes to audience and audience behavior.

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Benchmark Metrics Analytics Track 42

NonProfit Hub

JUNE 8, 2016

It’s understandable why Retention Fundraising author Roger Craver chose Burnett to write the forward for this book. We also had him share insights on the metrics you should measure. CausePlanet : Would you talk about how the metrics you have developed (lifetime value, etc.) It’s time we stemmed the flow.”. Burnett is right.

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Track Donor Retention Metrics 28

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 3, 2009

It's look at what's wrong with public relations in an age of social media, a complete social media primer from the perspective of those who work in communications, and lots of incredibly useful information about the art of listening and metrics for the web 2.0 The old Web metrics don't work well for measuring social media.

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Public Metrics ROI Chapter 50

Connection Cafe

JULY 18, 2011

Author: Alissa Ruehl. This filter may affect your key metrics, and you’ll want to make sure to be able to quantify the effect it has made on your data. Take a look at any other metrics you track regularly and see if there has been a significant change. This post is the fourth in an ongoing series about Google.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 11, 2009

One of the metrics that bloggers track is "Authority" or the number of blogs linking to a blog within the last six months. The higher the number, the greater the level of Authority a blog earns. Most bloggers use the Technorati index to benchmark authority ranking. Or maybe, gasp, I'm doing something wrong.

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Connection Cafe

JANUARY 4, 2017

Taking this idea one step further using the metrics available in the P2P Fundraising Benchmark report , I can extrapolate that the average funds raised per participant at $31 will ultimately result in ~$400K. One easy way to retain your leadership volunteers is to give them legitimate jobs and the authority to execute.

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Raise Fundraising Cancer Volunteer 39

Connection Cafe

APRIL 29, 2011

Author: Alissa Ruehl. Today I’ll cover one of the most useful graphs in the whole tool (which happens to be right on the dashboard you see on the first page of the reports) and I’ll give you tips on interpreting some of the most common metrics you see in this tool. Pageviews – I recommend avoiding this metric.

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Analytics Google Metrics Rate 54

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. Working on the 7 steps of measurement is still an ongoing process for us!

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Measure Social Media Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

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ROI Social Media Slides NTEN 50

Connection Cafe

AUGUST 1, 2013

According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising. With these experiments you can establish your own benchmarks.

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Offline Support Online Donor 38

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Cycle through a combination of blog authors and guest bloggers from within your organization, board members, influencers, etc. Publish 1-2 blog posts each week.

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Online Tips Calendar Test 71

NTEN

SEPTEMBER 24, 2009

Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. in 2008.

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Online Fundraising Offline Blackbaud 90

Connection Cafe

DECEMBER 15, 2010

Author: Jill Ward. Understand the difference between metrics and analytics. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results. Think in segments.

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Marketing Tips Online Analysis 55

Forum One

JANUARY 26, 2024

This not only appeals to different audience preferences but also enhances your website’s overall relevance and authority in the eyes of search engines. Content written by recognized experts or authorities in a field is likely to be considered more reliable. Back up your content with credible sources, citations, and references.

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International Strategy Search Structure 91

Connection Cafe

FEBRUARY 10, 2010

Author: Alan Cooke. The 2009 Convio Online Marketing Nonprofit Benchmark Study contains some good data on this synergy. For some industries such as Animal Welfare though, the metric is almost three times higher. Hitchens assumes that saints should always be presumed guilty until proven innocent.

Advocacy 28

Advocacy Homeless Convio Empowerment 28

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. I do that with a grain of salt.

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Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Scope: This screencast will demystify web analytics and use Author and Analytics Evangelist Avinash Kaushik's mantra of simplicity to illustrate some of the useful features and reports in Google Analytics , a free but powerful web analytics software tool. All the metrics you collect, ask the So What? What is your benchmark?

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Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. Jordan Viator had a guest post by the authors. .

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Social Media Measure Strategy Media 100

Cloud 4 Good

NOVEMBER 4, 2021

JB: We generally recommend that organizations focus on high-level requirements gathering before authoring and issuing the RFP to more fully define the project. When is the appropriate time for business requirements gathering and what does that involve? .

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Process Interview Phase Map 92

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) And you should be everywhere, but prioritize.

Causes 48

Causes Facebook Social Media Advocacy 48

Connection Cafe

APRIL 5, 2010

Author: Quinn Donovan. Well it is officially spring in Austin and with spring brings a return to warmer weather, longer days, Easter egg hunts, and metrics for the nonprofit professional. And like Easter candy there seems to be an endless craving for information about how nonprofits are faring and how they can do better.

Convio 35

Convio Benchmark Files Metrics 35

Saleforce Nonprofit

AUGUST 24, 2021

Metrics to gauge our mutual successes or areas for improvement. They have been instrumental in launching an open-sourced DEI benchmark survey for our ecosystem, as well as influencing how Salesforce.org Alliances could help drive equity in the partner ecosystem and beyond. About the Author.

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Communication Education Voice Product 105

Bloomerang

JULY 19, 2021

Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.” Finally, develop dashboards and reports that will help you track your most important, frequently referred-to metrics. Author information Claire Axelrad Fundraising Coach at Bloomerang Claire Axelrad, J.D.,

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Digital Marketing Fundraising Strategy 98

Care2

NOVEMBER 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media Place Myspace Advocacy 28