How Do We Balance Measuring Outcomes with Measuring to Learn and Improve? (#SM_RE)
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 17, 2013
I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.
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