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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

"   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog. The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value. 

Metrics 71
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Stephen Downes On Blog Metrics

Beth's Blog: How Nonprofits Can Use Social Media

My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). Unique Blog Readers (content consumption - Unique Visitors and Feed Subscribers). Technorati "Authority" (measuring your impact on the world!).

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A. Fine Interview:Social Media Author Allison Fine - Online Fundraising, Advocacy, and Social Media - frogloop

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frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" To create a new comment, use the form below. Copyright © 2008, Care2.com All rights reserved.

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Got Your Ears On? How to Listen to Your Audience Using Social Media

NTEN

Bonus Tip: Rather than email alerts, you can use a feed reader like Google Reader to collect all of your listening alerts and searches from Google, blog search engines and Twitter into one place. Google Reader will also suggest more relevant blog posts based on your feed subscriptions, all the better for listening. Choosing Keywords.

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Free Video Conference: Solutions Stars on Internet Marketing - Online Fundraising, Advocacy, and Social Media - frogloop

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frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" 5 Comments | by Share Article in Misc. Thanks Marinel for sending this in!

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Care2 Welcomes Dana Weissman to Nonprofit Services - Online Fundraising, Advocacy, and Social Media - frogloop

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frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Dana also is a former restaurant reviewer in San Francisco, and a published author, reporter and editor.

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ePhilanthropy: 10 Valuable Tips for Shooting Web Video - Online Fundraising, Advocacy, and Social Media - frogloop

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frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Post a Comment | by Share Article in Video Reader Comments There are no comments for this journal entry.