Unpacking Engagement Metrics for the Nonprofit Blog
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 8, 2009
" I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog. The areas of the blogging ROI analysis included: author contribution, readership growth, reader engagement, authority, cost, and value.
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