The Bots are Here: Leading With Our Humanity in the Age of Automation
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 22, 2018
The bot, available via Twitter and Facebook Messenger, polls its followers (called ‘U-Reporters’) on a range of topics and uses the data to help influence public policy. Emotions have always had an appropriate place in storytelling for fundraising, we give because we are empathetic beings. Unicef’s bot has had some early successes.
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