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Spotify’s leaning hard into video podcasts. Here’s how creators are adapting

Fast Company Tech

What was once an audio-first medium, podcasting is now increasingly filmed and produced. While Spotify has hosted podcasts for a decade now, the company is suddenly racing to stay competitive , rolling out new features and monetization tools. In its early days, the show was audio-only, with a basic equalizer graphic on YouTube.

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3D audio could be the next big podcast trend

The Verge

But increasingly, the audio itself, and the recording techniques used to capture it, are becoming the selling point. Today, iHeart Media announced that it’s investing in binaural audio , also known as 3D audio, which effectively places listeners in the room of a recording and makes them feel like it’s happening around them.

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Mark Cuban is co-founding a podcast app where hosts can talk to fans live and monetize their conversations

The Verge

Mark Cuban is getting in on the audio and podcasting hype. The app idea is similar to the buzzy live audio startup Clubhouse, except with the ability to natively record conversations. His co-founder status on Fireside brings him back into the audio space. She hasn’t listed Fireside on her LinkedIn yet. billion in 1999 to Yahoo.

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Barack Obama and Bruce Springsteen are now co-hosts of a Spotify-exclusive podcast

The Verge

Today, Spotify announced that the former president and rockstar Bruce Springsteen — yes, you read that right — will host a show called Renegades: Born in the USA exclusively for the audio platform. Barack Obama is getting into the podcast game.

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Twitter reportedly discussed buying social audio app Clubhouse for $4 billion

The Verge

Twitter’s already building a competitor to the hot social audio app Clubhouse, but apparently, it’s discussed outright acquiring the company, too. It’s also unclear whether Twitter or Clubhouse approached the other first, which could speak to how either platform is feeling about the competition in the social audio space.

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The Looming Membership Cliff: What Associations Can and Should Be Doing

The MatrixFiles

Listen to this article Your browser does not support the audio element. To explore this more, I hosted a webinar through UST Education on the membership cliff. Over the last year, I noticed an alarming trend popping up in my interviews with CEOs on my podcast, Associations Thrive. And this cliff is not just a distant concern its here.

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Social audio platform Walkie-talkie raises $3.25M to expand its global reach

TechCrunch

Walkie-talkie, a social audio platform developed by Picslo Corp, has raised a $3.25 Audio was coming back into fashion, especially with Gen Z and with the movement around anti-social networking. Walkie-talkie hosts audio rooms called ‘frequencies,’ which can either be public or private. million active users.

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