2022 Wrapped: Year-End Fundraising Edition
M+R
JANUARY 31, 2023
of year-end revenue as coming from email This performance was in the context of (slightly) more email, as the average number of appeals increased from 15 in 2021 to 16 in 2022, with some organizations adding additional emails to the calendar mid-month to make up for declines in per-email revenue. The median nonprofit reported 17.7%
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