Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About
M+R
JUNE 18, 2024
From a pure business perspective, they’re also woefully outdated: they expire after a certain amount of time, and they work only in web browsers — meaning they’re useless if you want to run ads in other contexts (like internet-connected TVs or audio streaming apps). Google’s initial testing showed only a 3% decline in ROI.
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