Nonprofit Tech for Good

MARCH 18, 2022

TikTok is a social media platform that allows users to generate 15-second videos and host live streams. At first, the ability for users to quickly gain fame through their videos is what made the app so appealing to teenagers, but for-profit companies caught wind of the speed at which content could go viral and wanted to get in on the action.

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Guide Social Media Audience Video 359

Nonprofit Tech for Good

APRIL 20, 2020

According to a New York Magazine report, conducted in partnership with Livestream, 80% of consumers would rather watch a live video from a brand than read a blog. 82% prefer live video over traditional social posts. . When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience.

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Fund Nonprofit Raise Phase 331

sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

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Digital Impact Practice Report 115

Nonprofit Tech for Good

MARCH 26, 2020

The rise of the livestream, combined with the growing popularity and widespread appeal of video games, has created an attractive new opportunity for charities — gaming fundraisers. These events are an exciting new kind of fundraiser in which gamers raise money for charity by livestreaming themselves playing video games.

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Donation Fundraising Game Raise 330

Association TV

FEBRUARY 9, 2021

Studies have shown that people prefer to be marketed to using video content. In fact, 72% of consumers would rather learn about a product by way of video than any other medium ( HubSpot ). Video has also been proven to increase information retention, with viewers retaining 95% of a message when delivered through video ( Invisa ).

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Video Retention Studies Content 158

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. You’ll also be able to add a special Donation sticker to Stories and Live videos and a “Donate”button to your profile, which will let users go directly from your content to a donation page. Other orgs take different approaches.

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Fundraising Nonprofit Influence San Diego 331

Engadget

MARCH 24, 2025

The company is enabling HDR10+ with the AV1 codec, the specification originally released in 2018 that's gradually become the standard for streaming 4K video without gobbling data. The under-exposed, muddy quality of modern streaming TV is frequently due to an expectation that audiences will be viewing on a device that supports HDR.

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Stream Movie Support Phone 115

Nonprofit Tech for Good

MAY 22, 2020

You’ll need a livestream platform for your virtual event if you are going to broadcast videos, live presentations, a combination of both, or if you want to pre-record a presentation but still make it appear live. YouTube and Vimeo offer the option to provide a passcode to watch live or a video on their platform. Streaming Platform.

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Virtual Fundraising Tech Broadcast 328

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

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Social Media Media Social Influence 336

Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. If you produce a video, you can use it for PSAs, social media and direct people to it via email.

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Public Service Nonprofit Script 347

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

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Storytelling Digital Audience Channel 316

Nonprofit Tech for Good

NOVEMBER 7, 2021

This is why you need to define your organization’s key messages — a set of concise statements about your mission or event, presented in a specific style your target audiences can connect with on three levels: emotional, tactical, and intellectual. First, know your audience . The results?

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Israel Effective Nonprofit Audience 347

Association TV

NOVEMBER 30, 2021

It can be anything: a podcast, article, or video – that a brand pays a creator to make or post on its behalf. Sponsored articles and videos tend to have a written or verbal indicator of their commercial status — but some are easier to spot than others. You have a dedicated audience who look to you for content. That’s great!

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Sponsor Content Audience Associations 276

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

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Video Social Media Evaluation Media 140

sgEngage

OCTOBER 24, 2024

To make your site accessible for all audiences, always ensure there is adequate contrast between text and background colors (at least a 4.5:1 Video embeds. High-quality videos engage users with both visuals and audio, giving a new perspective on your work. 1 ratio for copy and 3:1 for headings). Typography. Infographics.

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Websites Tips Nonprofit Design 109

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. The integration of multimedia capabilities, such as video and photo sharing, has further enriched these interactions.

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Mobile Trend Social Media Donation 321

CauseVox

NOVEMBER 6, 2024

Master key strategies to elevate your GivingTuesday and year-end fundraising with social media, including profile optimization, engaging content, and video storytelling. Using real-world examples from successful campaigns, Julia will demonstrate how to craft compelling content, engage your audience, and drive donations.

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Social Media Campaign Media Social 94

Nonprofit Tech for Good

OCTOBER 12, 2023

Don’t post just to post Most social media platforms have best practices about how often you should post content to boost your audience reach, but your posts need to be intentional as well as consistent. But random images won’t help you connect with your audience. Recently, that shift has favored video content. And don’t worry!

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Social Media Content Media Social 328

Nonprofit Tech for Good

JUNE 10, 2020

So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience. With video storytelling being their preferred medium, what better way to help nonprofits than raise awareness and engagement with a young audience? 2) A video network for collaborative creativity.

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Mobile Social Social Media Social Network 267

sgEngage

NOVEMBER 13, 2024

Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.

Digital 111

Digital Impact Report Marketing 111

Fast Company Tech

APRIL 8, 2025

Instead of simply dropping films directly onto Prime Video, its streaming service, Amazon wants audiences to see its movies on the big screen firsttypically for 45 daysbefore theyre available for streaming. Better content makes Prime Video more valuable, he says, even if some people opt to wait for it to end up there.

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Movie Amazon Stream United States 99

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

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Digital Strategy Create Guide 312

Nonprofit Tech for Good

JUNE 12, 2020

You don’t want to bore your audience right from the start of your relationship. In other words, you should communicate to each audience group – including donors, members, volunteers, event attendees, and subscribers – in a way that is relevant to them. This is the first step in creating strong, steady audience engagement.

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email Donation Nonprofit Newsletter 345

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences. What does this mean for you?

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Social Media Media Social Tips 98

Nonprofit Tech for Good

NOVEMBER 10, 2021

Larger audiences : Virtual platforms can accommodate hundreds or even thousands of attendees, increasing the number of potential donors and supporters. Since everyone needed to interact through video chat or Zoom calls in 2020, virtual fatigue set in and people became reluctant about attending virtual galas. Live and Silent Auctions.

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Fundraising Strategy Create Nonprofit 297

Association TV

NOVEMBER 16, 2021

You want current and potential members to visit your website and sign up for memberships, subscribe to your newsletter, look at your different pages and watch your videos. You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience.

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Associations Search Contact Audience 295

Nonprofit Tech for Good

FEBRUARY 28, 2021

The two organizations are partners that share the same cause – fighting hunger – yet they have different philosophies and audiences, leading them to pursue different approaches with fundraising and communications. Many of its partners have loyal audiences on social media. Feeding America.

Social Media 312

Social Media Donor Media Social 312

Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. 2) Think of your audience – who do you really want to target? A good way to improve your social media fundraising success is to be clear on your target audience. 3) Pick the right platforms.

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Fundraising Social Social Media Channel 280

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. 6) Use video and live streaming for storytelling. Let’s look at some of the most effective options that you might want to explore.

Social Media 336

Social Media Associations Media Social 336

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads offer you lots of different objectives for your campaigns, such as reach, video views, engagement or conversions, and they’re even more sophisticated than you might think. . If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. .

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Charity Facebook Test Profit 331

Nonprofit Tech for Good

JANUARY 19, 2021

You can remove significant technical challenges by having a single video with all your elements combined – even your “live” host. This allows you to hit play on a single video when it’s crunch time. They can answer questions that come up and even pose questions to audience members. 4) Live chat with your viewers.

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Virtual Hosting Fundraising Lesson 331

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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Social Media Organization Fundraising Social 286

Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. Images and videos make it easier to grab someone’s attention on social media.

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Storytelling Tips Social Media Nonprofit 271

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Short videos .

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Donor Donation Campaign Stats 319

Nonprofit Tech for Good

JUNE 20, 2022

Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience. The truth is that the majority of an organization’s audience believes in the cause and wants to support it. Similar to raffles, your fundraiser’s goal and target audience factor into the prizes offered.

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Campaign Fundraising Charity Hawaii 335

Nonprofit Tech for Good

JANUARY 9, 2020

Also, every story told through the digital ecosystem, irrespective of audience, should include the following four elements: In telling its story, an organization should: Express what makes it unique and worthy of attention / support. Enable the audience to identify with it. Transparency.

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Storytelling Activism Donor Active 278

Nonprofit Tech for Good

OCTOBER 31, 2018

Once you have been accepted, and once YouTube Giving tools are rolled out to all 501c3 nonprofits (expected in the coming weeks), you can set up a Fundraiser to encourage donations when people watch your YouTube videos. YouTube is building on Google findings that online video is the most influential source in driving donations.

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