sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. And once you’ve shared your report with stakeholders, be sure to track engagement metrics afterwards to see how well your report performed and in which ways it could be strengthened in the future.

Digital 115

Digital Impact Practice Report 115

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 359

Grant Google Nonprofit Guide 359

Nonprofit Tech for Good

MARCH 18, 2022

The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. In addition, TikTok’s algorithm tracks which videos a user watched all the way through, ensuring that all of the content on someone’s feed is curated toward their interests. TikTok’s Rise to the Top.

Guide 359

Guide Social Media Audience Video 359

Nonprofit Tech for Good

SEPTEMBER 16, 2021

With so much to keep track of, it can be hard to know where to start aligning your communications so your fundraising initiatives are successful and support your brand. This analysis can help guide you towards what best engages your target audiences. You might think they’re redundant—but your audience won’t.

Communication 319

Communication Fundraising Audience Donor 319

sgEngage

JANUARY 23, 2025

The Google Ad Grants program, which started in 2003, is a transformative tool that offers nonprofits worldwide $10,000 per month for free to promote their missions and connect with target audiences. Using keywords like marine conservation donations and save ocean wildlife, we attracted an engaged audience. Click here to give.”

Grant 99

Grant Impact Google Nonprofit 99

Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!

Tips 103

Tips Nonprofit Sponsor Audience 103

Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. But among the first audiences they need to get to know are nonprofit news editors.

Media 115

Media Nonprofit Interview News 115

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. One of the strongest features of RCS is verified sender, as it helps build trust between your org and your audience.

Mobile 321

Mobile Trend Social Media Donation 321

Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience.

Fundraising 271

Fundraising Online Practice Nonprofit 271

Bloomerang

APRIL 18, 2025

Understand your mission and audience The first step is to know your WHY, that is, your mission. Next, determine your WHOyour target audience. Most nonprofits have multiple key audiences, each with different needs, motivations, and ways they engage with your mission.

Action 94

Action Design Marketing Audience 94

M+R

DECEMBER 8, 2023

Included in it are updates to how the operating system will handle link tracking, which Apple calls Link Tracking Protection (LTP). What is Link Tracking Protection? Link Tracking Protection will strip out some tracking information/ parameters added to the end of URLs. the nonprofit fundraising apocalypse.

Track 111

Track Digital Change Fundraising 111

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Grant 336

Grant Google Guide Websites 336

Nonprofit Tech for Good

JANUARY 7, 2024

In today’s digital age, nonprofit organizations are increasingly relying on online platforms to reach a wider audience and fulfill their missions. Set Up Conversion Tracking Before diving into campaign creation, it’s crucial to have conversion tracking in place. Add all 15 headlines and 4 descriptions to your ads.

Grant 309

Grant Google Guide Nonprofit 309

sgEngage

NOVEMBER 27, 2024

Real-Time Tracking and Analytics Online platforms often provide real-time insights into donation progress, engagement, and donor demographics. Connection with Younger Audiences Millennials and Gen Z are highly receptive to digital giving and are more likely to engage with causes they see online.

Online 98

Online Fundraising Support Digital 98

Nonprofit Tech for Good

JULY 10, 2019

It can help you reach a younger audience but also to strengthen the relationship with your existing supporters. Set SMART(Smart, Measurable, Achievable, Relevant, Timely) goals to make the tracking of your success easier. 2) Think of your audience – who do you really want to target? 3) Pick the right platforms.

Fundraising 280

Fundraising Social Social Media Channel 280

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

Social Media 286

Social Media Organization Fundraising Social 286

The MatrixFiles

MARCH 25, 2024

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics?

Generation 264

Generation Registration Associations Track 264

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. You’ll also want to keep track of these stats. This can come in very useful for tracking your progress and engagement.

Social Media 336

Social Media Associations Media Social 336

Nonprofit Tech for Good

MARCH 4, 2020

If your nonprofit audience is generally made up of exercise enthusiasts, you’ll want to share Charity Miles with them after your nonprofit gets added to the benefiting charity list. Nowadays, most people use the calendar on their phone to keep track of daily appointments and reminders. Download the app: ios. Charity Miles.

Social 334

Social Charity Donation Fundraising 334

sgEngage

MARCH 22, 2024

Learn more: How to Convert Peer-to-Peer Event Participants into Monthly Donors If your organization is committed to a better donor experience, read on to learn how to give your P2P fundraising events new energy with activity tracking. Many non-sport options also happen to be ideal for tracking on a wearable device.

Activism 111

Activism Active Activities Track 111

Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors.

Donor 319

Donor Donation Campaign Stats 319

Nonprofit Tech for Good

MARCH 5, 2022

How to reach new fundraising audiences. • How to use Google Analytics and Google Ads to track your ad effectiveness. << Topics will include: • What are Google Ad Grants and how to get these grants. Creative ways to maximize the effectiveness of Google Ads. •

Grant 238

Grant Google Free Nonprofit 238

Nimble AMS

DECEMBER 18, 2024

When determining the right timing to offer your associations pricing discounts, its crucial to understand your audiences buying behavior. Flash sales Surprise your audience with a 24-hour or 48-hour sale to drive rapid purchases and boost sales. Start small, track your results, and refine your approach over time.

Associations 103

Associations Adopt Registration Tips 103

Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This exposure snowballs with the addition of a complementary live scoring mobile app golfers use to track and submit their scores, live leaderboards where golfers can view current standings, and branded cart signs.

Sponsor 290

Sponsor Tech Social Media ROI 290

CauseVox

OCTOBER 10, 2024

And in order to tell stories effectively you need to understand who your audience is. Segmentation through demographics like age, location and interests are also helpful ways to understand your donors and create stories that will resonate with the different types of target audiences.

Social Media 98

Social Media Media Social Tips 98

Bloomerang

DECEMBER 12, 2024

Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members. Email marketing allows your organization to tell its story to your target audience and increase awareness of your mission in the community.

email 94

email Marketing Guide Nonprofit 94

sgEngage

DECEMBER 5, 2024

Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience. These tools help you track donor interactions, segment your audience, and tailor your communications to maximize engagement.

Grant 97

Grant Fundraising Fund Nonprofit 97

Nonprofit Tech for Good

MARCH 11, 2023

Golf tournaments have a lot of moving parts and important details to keep track of. If you’re still processing registrations, payments, receipts, sponsorships, and hole assignments manually and tracking everything on spreadsheet after spreadsheet, there’s a better way! 2) The right tools automate time-consuming tasks.

Fundraising 338

Fundraising Sponsor Registration Nonprofit 338

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Why Do Donor Personas Matter?

Donor 102

Donor Audience Social Media Survey 102

Nonprofit Tech for Good

NOVEMBER 3, 2023

It’s in the form of tags, lists, audience segmentation, etc. 3) Location This is a great way to show your audience that you’re active in their local communities. Try this: Don’t just use interests as a way to highlight topics, but use data to track the type of media your supporters prefer.

email 328

email Personal Strategy Nonprofit 328

sgEngage

DECEMBER 19, 2024

Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site. Data-Driven Improvements : A strategically built site makes it easier to track user behavior.

Websites 95

Websites Design Collaboration Nonprofit 95

Nonprofit Tech for Good

NOVEMBER 1, 2021

How to leverage your event partners, sponsors, and supports to reach a wider audience. How to track your efforts and use data to make smarter marketing decisions. << Necessary social media post elements to increase reach and conversions (plus a real-life example to use as a guide).

Marketing 237

Marketing Free Work Social Media 237

Bloomerang

JANUARY 14, 2025

Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. Ensure data flows smoothly from your mobile fundraising platform to your donor database to track donor information and follow up after your campaign. How does mobile giving work?

Mobile 105

Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

SEPTEMBER 10, 2020

You’ll need to build strong connections with your audience, collect important details, and manage fundraising. You can also track engagement in different aspects of the organization. Track Engagement. You will also need to make sure that you’ll be able to track engagement with your messages. Learn more at findjoo.com.

Associations 306

Associations Organization Software Examples 306

CauseVox

DECEMBER 5, 2024

Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. When you plan an online peer-to-peer fundraising campaign using CauseVox, we provide you with a user-friendly interface to both manage your campaign progress and keep track of your personal fundraisers.

Campaign 105

Campaign Giving Strategy Donor 105

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. The CRM is the single source of truth for the organization, tracking all engagement for each donor.

Marketing 239

Marketing Fundraising Nonprofit Social Media 239

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Corporate Partnerships: Collaborated with brands that support or cater to the LGBTQ+ community, creating themed products and promotional content that resonate with the audience all year.

Campaign 260

Campaign Giving Nonprofit Google 260