Nonprofit Tech for Good

NOVEMBER 10, 2021

These changes mean nonprofits need to have an effective fundraising strategy for 2022. We’ll also look at how popular fundraising activities can be adapted to these different galas and what online platforms you can use to help build a better fundraising strategy. Advantages of In-Person, Virtual, and Hybrid Fundraising.

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Nonprofit Tech for Good

APRIL 26, 2021

Create an emotional connection with your target audience to bring them closer to your cause. Applied simply and consistently — and with discipline — your brand will create that critical connection to your audience by promising them that your organization can be trusted with their attention, their time, and their financial support.

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CauseVox

DECEMBER 5, 2024

Try these 13 successful, yet underutilized strategies to help you raise more money and create stronger relationships this year-end. Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. Here are our tips on promoting your matching gift to your audience.

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Nonprofit Tech for Good

NOVEMBER 3, 2023

It’s in the form of tags, lists, audience segmentation, etc. 3) Location This is a great way to show your audience that you’re active in their local communities. These features empower you to launch and expand your use of personalization. It also highlights the community aspect of your supporters.

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.orgSource

JULY 3, 2023

It was considered too resource intensive to play a consistent role in most promotional strategies. I realized that associations already had the content and the audience. In that scenario, all of the best content only hits approximately 15 percent of the audience. This topic appeals to both insider and outsider audiences.

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.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value. We’re even sabotaging our own.

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Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. .”

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Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. Related Resources: Social Media best Practices for Nonprofits.

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NonProfit PRO

MARCH 9, 2022

So, you’ve created a strategy for your peer-to-peer email communications. You’ve segmented your audience, built compelling content and prepared to design emails that will grab your readers’ attention. Now there’s one thing left to do: Start executing on your plan (and find ways to improve it).

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Whole Whale

APRIL 1, 2025

You need a digital fundraising strategy that builds trust, deepens relationships, and turns curiosity into generosity time and time again. Thats where a full-funnel fundraising strategy comes in. “ The nonprofit’s full-funnel fundraising strategy transformed their one-time holiday donors into year-round supporters.

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Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Build a Content Strategy. Your Instagram strategy won’t get very far without high-quality content. Work With Influencers.

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Nonprofit Tech for Good

MARCH 31, 2025

The Real Issue: Misaligned Strategy If your community isnt thriving, the problem isnt the platformits how youre using it. And an audience is passive. ” Shifting From Audience to Active Community If your community feels stagnant, the issue isnt lack of contentits lack of structured interaction.

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Community Technology Nonprofit Conversation 164

The MatrixFiles

JANUARY 22, 2025

Strategies for Mitigating the Membership Cliff So how are associations addressing membership challenges and declines? Many execs realized that they are not alone in facing a looming cliff, many realized the need to survey their members about demographic trends, and many shared the strategies theyre exploring and executing.

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Association Analytics

OCTOBER 7, 2024

During the webinar, Association Analytics VP of Strategy and Solutions Bill Conforti emphasized, “We’re talking more about like communications, right? ” Key components of this approach include: Segmentation: Divide your audience based on demographics, behaviors, and preferences. How do we curate that message?

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Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. So, how do we monetize this?

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Pamela Grow

DECEMBER 11, 2024

To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach. Your messaging is the foundation of your direct mail strategy. Personalize for Maximum Impact. Prioritize Impactful Messaging.

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Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. In this post, we’ll explore three cost-effective strategies to boost your online visibility. Regular updates keep your audience engaged and informed about your activities.

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Nonprofit Tech for Good

JULY 16, 2023

Here are 5 strategies to activate and sustain Brand Leadership in your organization: 1) Start with Leadership Obviously, Brand Leadership must start with leaders. Through the lens of content, brand building is actually audience building. In other words, Brand Leadership IS Leadership. Clear as mud?

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Greater Giving

OCTOBER 15, 2024

One critical success factor in planning an engaging auction is securing high-quality, unique items that appeal to your target audience. To help you get started, this guide will discuss four proven tips for procuring auction prizes your audience will want to bid on while sticking to your event budget. Happy fundraising!

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Nonprofit Tech for Good

FEBRUARY 28, 2021

Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. These strategies should include a variety of tactics for recognizing and sharing insights with your corporate partners. The details of your stewardship strategy will depend on things like your donors’ interests and your resources.

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Social Media Donor Media Social 313

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Any strong strategy starts with goal-setting. Let’s get started! Define your segmentation goals. Communication preferences.

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Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. So, how should an organization navigate this?

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

What are the strategies and tactics that best helped you achieve your goals last year? This analysis can help guide you towards what best engages your target audiences. How do these align with your overall brand strategy? You might think they’re redundant—but your audience won’t. Here’s how to start. 2) Review Your Goals.

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Communication Fundraising Audience Donor 296

Nonprofit Tech for Good

MAY 8, 2023

Text messages are another valuable tool you should add to your outbound communications strategy! Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. There’s a lot to learn from them about text marketing.

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Nimble AMS

DECEMBER 18, 2024

When was the last time your association considered its pricing strategy? As you rethink your pricing strategy, youll want to evaluate using pricing discounts as a helpful tool in attracting new members to your association, increasing overall traffic, building member loyalty, and selling large quantities of products.

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Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. In advance, I’d like to share some of the top trends and strategies that are bubbling up from our work with a wide range of museums and cultural institutions.

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Nonprofits Source

APRIL 1, 2025

Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. This guide will provide tips for how your organization can develop a robust data marketing strategy that allows you to reach your target audience and fulfill your mission without compromising supporter data privacy.

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The NonProfit Times

NOVEMBER 21, 2024

It’s time to embrace a paradigm shift toward audience-first fundraising. You need to reframe your thinking in three critical areas to get there: budgeting, creative and reporting. 3 key areas for reframing Budgeting: Prioritize audience needs. The future of fundraising lies in prioritizing audiences instead of channels.

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Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

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NonProfit PRO

JUNE 4, 2021

After a year of economic and social disruption, Data Axle’s latest survey of more than 1,200 donors delves into the shifting behaviors and preferences of charitable donors across generations and identifies strategies that will help nonprofits stay connected with their audience.

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.orgSource

MARCH 18, 2025

While the governance landscape has evolved, the strategies and leadership insights shared here remain timeless. This cultural evolution helped APICS remain competitive in an environment where digital disruptors could engage their audiences just as effectively as traditional associations.

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Nonprofits Source

OCTOBER 14, 2024

In this post, we’ll explore expert workplace giving strategies that fundraisers can use to bring their efforts to the next level, ensuring they capture every possible opportunity for growth. To reach the widest audience possible, organizations should use a multichannel marketing strategy to promote workplace giving.

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Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

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Nonprofit Tech for Good

AUGUST 13, 2021

We’ll share creative ideas and expert tips on everything from communications and enlisting peer-to-peer ambassadors to incorporating virtual strategies and following up with donors. – Creative virtual strategies to engage your audience on #GivingTuesday. – Setup and promotional essentials that save time and effort.

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Nonprofit Tech for Good

MARCH 4, 2023

That’s why it’s imperative for your nonprofit organization to have a presence on these platforms: the right social media strategy will allow you to meet supporters where they are and make sure your organization is easy to access and interact with. 2) You can tailor social media to your audience.

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Nonprofit Tech for Good

JANUARY 10, 2021

Even if you haven’t selected an idea for a virtual fundraiser, you can begin planning other aspects of your campaign including strategies, outreach, promotion and more. We gathered our best case studies from real-world nonprofits, like yours, to share with you the tools, tips and strategies they used in pivoting to virtual events.

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Forum One

NOVEMBER 11, 2024

Since then, nonprofits have seen the lasting benefits of a strong digital strategy long after the hardest days of the pandemic passed. Or has your digital strategy stalled out? A smart digital strategy is still every bit as critical to the success of your organization as it was a few years ago.

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