Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2017

My colleague, Julia Campbell, has just published a book, “ Storytelling in the Digital Age: A Guide for Nonprofits ” and was kind enough to share an advanced copy. This comprehensive book covers the following: Part One addresses storytelling readiness, especially now to transform your nonprofit’s culture.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% YELLOW: Emotional Storytelling Emotional appeals were crucial for tapping donor heartstrings. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Your audience can’t give if they don’t first see your ask.

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sgEngage

DECEMBER 19, 2024

Whether youre a nonprofit, educational institution, healthcare organization, or a socially responsible corporation, a well-designed website sets the stage for stronger donor relationships, more engaged volunteers, and deeper community trust. Know Your Target Audience(s) Your supporters arent a monolith.

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CauseVox

DECEMBER 5, 2024

Personally, I’m a big fan of asking those serving on the board of directors to not only donate first (which is a given) but to also volunteer with fundraising efforts. The same goes for your major donors, long-time volunteers, and others who’ve shown commitment to your cause over the years.

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Get Fully Funded

JUNE 25, 2023

Your success is found in the strength of your nonprofit storytelling. You’ve probably heard this already – that storytelling is important. What do we mean by storytelling? Nonprofit storytelling lets donors and volunteers know that they are making an impact and making life better for real people.

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Nonprofit Tech for Good

JUNE 10, 2020

So, when looking to help nonprofits with some of their top challenges: Reaching out to a broader audience. With video storytelling being their preferred medium, what better way to help nonprofits than raise awareness and engagement with a young audience? Engaging with younger generations. Tapping into new revenue streams.

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

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Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If you have an engaged audience on Instagram, encouraging them to donate at year-end by promoting specific posts can get real results. 5) Raise money using Facebook Live.

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Greater Giving

JUNE 12, 2023

How Project Access Northwest’s used Video Storytelling to Create Impactful Communication with Supporters In the world of nonprofits, effective communication with supporters is crucial for success. The post Harnessing the Power of Video Storytelling appeared first on Greater Giving Blog.

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Nonprofit Tech for Good

JULY 5, 2019

As a beloved cause to many, you can find willing and effective influencers among your own ranks and volunteers. Finally, your social media ambassadors will enjoy some influence with a particular group of people you are targeting as a current or desired audience. These are your social media ambassadors. . 2) Choose the right people.

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Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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DNL OmniMedia

AUGUST 25, 2021

That’s where nonprofit storytelling comes into play. Crafting a strong narrative that explains your mission, why it’s so crucial, and how donors and volunteers can help is key in making a case for supporting your nonprofit. 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. Volunteers. Constituents.

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sgEngage

NOVEMBER 30, 2022

No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. In fact, storytelling encompasses blog writing, advertising, and stewardship efforts. There are several ways to hone your storytelling craft. Seek inspiration from real storytellers.

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TechImpact

NOVEMBER 12, 2014

Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage.

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Bloomerang

FEBRUARY 27, 2025

Hands-on volunteering days Nothing beats the power of getting ones hands dirty for a good cause. Organizing hands-on volunteering events like community clean-ups, food drives, or shelter support days offers students the opportunity to make an immediate difference while connecting to the nonprofits mission.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

The page includes several storytelling graphics. By using different visuals and storytelling devices, they have been able to leverage their content to reach many more people. Both posts also use a photo of Dustin volunteering as the featured image. Instead, the social posts feature an image of him alongside another volunteer.

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CauseVox

NOVEMBER 26, 2023

Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2017

Four Reasons Nonprofit Should Consider the Authentic Storytelling Method. This is why TechSoup has run a storytelling campaign for the last seven years. Here are four reasons to consider an Authentic Storytelling approach when creating your story. Authentic storytelling best promotes an organization’s core mission.

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Nonprofit Tech for Good

AUGUST 9, 2021

In years past, if a staff member or volunteer added your organization to their profile and were the first to do so, LinkedIn automatically created a LinkedIn Page for your nonprofit. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. For example: 1.

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Nonprofit Tech for Good

AUGUST 29, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .

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sgEngage

DECEMBER 5, 2024

Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience. These tools help you track donor interactions, segment your audience, and tailor your communications to maximize engagement.

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Bloomerang

JULY 27, 2021

Over centuries, storytelling has followed a similar pattern. You can apply the same blueprint again and again and know the stories will be well received by your audience. . When it comes to nonprofit storytelling , The Singularity Effect is proven to be effective. Knowing your audience helps with this.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

Some radio stations cannot demand listeners to do something such as ask for donations or recruit volunteers – rather the “call to action” has to be softer such as “visit our website to learn more”. . You also need to talk to everyone, not a specific audience.

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. By Julia Campbell .

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Bloomerang

JUNE 2, 2021

In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. Your organization or brand may have a slightly different approach than that of another organization—but it’s important your audience learns what to expect from you. Stories are relatable.

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CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. The Importance of Storytelling It’s no secret that a great story can generate movers and shakers.

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CauseVox

SEPTEMBER 27, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. Action: Community stories can inspire action among stakeholders.

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Qgiv

DECEMBER 10, 2024

Storytelling connects donors to your mission and introduces them to the people theyll help with their gifts. Incorporate testimonials from satisfied donors, volunteers, or community members to add credibility and authenticity to your donation request letter. Describe other forms of support, like volunteering and in-kind donations].

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CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter? She does not have a lot of free time.

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Qgiv

OCTOBER 27, 2021

Volunteers are the backbone of any nonprofit organization. Clearly, volunteers are essential to your nonprofit’s ability to move its mission forward. Clearly, volunteers are essential to your nonprofit’s ability to move its mission forward. But volunteers don’t just appear out of thin air.

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Greater Giving

JUNE 19, 2023

Your case underpins all of your messaging and is a tool that can be actively used to engage different audiences and motivate action in support of your mission. It’s common knowledge today that storytelling is among the most effective ways to connect with an audience and deliver content in a way that’s catchy, resonant, and memorable.

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CauseVox

OCTOBER 16, 2023

Discover how involving donors and volunteers in decision-making processes, captivating audiences with real-life narratives, building trust through authenticity, and inspiring action can reshape your nonprofit’s impact in the digital age. Action: Community stories can inspire action among stakeholders.

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Top Nonprofits

APRIL 20, 2022

As you quickly grow and engage your audience , it can be easy to lose track of your campaign plan. Leverage storytelling to build a base. Plan for when you’ll begin to contact volunteers, when you’ll reach out to the broader public, and when you want to accomplish your goal. Rely on established relationships.

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CauseVox

JANUARY 8, 2025

Instead, use real photos from your programs, beneficiaries, or volunteers. This strategy not only broadens your reach but also brings new donors into your community through personal connections and storytelling. By sharing these personalized pages with their networks, they help spread your mission far beyond your immediate audience.

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The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. And don’t forget to make your content easily shareable!

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Bloomerang

MAY 18, 2021

You spend hours developing content and materials and then “spray” them everywhere you can think of in hopes that something will land with someone that will result in a new donation or new volunteer. The effort lacks clear communication objectives and no specified audience has been identified. Will you be introducing your staff? .

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sgEngage

JULY 20, 2023

Their volunteers are energized. Here are five ways to prove impact through storytelling—and how you, the grantmaker, can help. Your role as a grantmaker could involve providing guidance on ethical and trauma-informed storytelling practices , ensuring that an individual’s story is shared with dignity and respect.

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