Nonprofit Tech for Good

OCTOBER 11, 2024

By Julia Campbell, host of the Nonprofit Nation podcast and founder of the Nonprofit Social Media Summit , a free all-virtual event created to help nonprofits navigate the fast-changing social media landscape to drive more donations. Need some inspiration and specific examples of how to grow your donor base using social media?

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Candid

FEBRUARY 4, 2025

That power of connection is also the driving force behind how people show up on social media platformsjoining groups and digital communities with shared values, locations, or interests. According to GoFundMes Social State of Giving report , the top three reasons people give across all generations are: Its the right thing to do.

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Nonprofit Tech for Good

MARCH 21, 2019

It’s hard to deny that social media has forever created a fundamental shift in the way we engage with each other. That’s why when nonprofits encourage the act of social fundraising, they not only empower supporters to share their love of the cause, but they also leverage their vast personal networks to grow in so many ways.

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Nonprofit Tech for Good

JANUARY 29, 2024

Brynne Krispin is a social media strategist for nonprofits and small businesses. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Imagine your nonprofit’s social media fundraising strategy as planning a trip to a new country. Make eye contact with your audience.

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Nonprofit Tech for Good

JULY 5, 2019

This is where companies turn to people with large social media followings and niche credibility to advertise their product, paying as much as $1 million per post from Kylie Jenner. These are your social media ambassadors. . Social media aims to connect people with people. 7 Keys to an Effective Social Media Ambassador Program.

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CauseVox

OCTOBER 10, 2024

With its own hashtag, it comes as no surprise that GivingTuesday gains a lot of its traction on social media. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Free Download: Year-End & GivingTuesday Fundraising Toolkit 1.

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NonProfit PRO

AUGUST 7, 2023

Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience. Here’s how you can optimize your digital marketing efforts this giving season.

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Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

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sgEngage

OCTOBER 15, 2024

Utilizing social media platforms, community events, and other channels to feature these stories. Social impact organizations should engage with funders as partners in the mission to strengthen generosity. From mentorship programs to gamified volunteer experiences, there are countless ways to engage the next generation.

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Nonprofit Tech for Good

FEBRUARY 2, 2025

Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation.

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Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? 82% prefer live video over traditional social posts. . When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Are you ready to innovate? .

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CauseVox

NOVEMBER 6, 2024

Master key strategies to elevate your GivingTuesday and year-end fundraising with social media, including profile optimization, engaging content, and video storytelling. With Giving Tuesday and year-end appeals on the horizon, leveraging social media effectively can make all the difference in reaching your fundraising goals.

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Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail.

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sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Share engaging snippets, quotes, and visuals from the report on your social platforms, using eye-catching graphics and relevant hashtags to encourage shares and increase visibility.

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge.

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Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. They also appeal to different audience segments. Other orgs take different approaches.

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NonProfit PRO

SEPTEMBER 26, 2022

With the ability to capture a large audience, the platform has quickly become a hub of creativity and connection, and can bolster your organization's mission. Here are four steps to make the most of this popular social media platform. Every nonprofit should be exploring TikTok.

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Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Social media posts.

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Nonprofit Tech for Good

MAY 8, 2020

She is also the Founder and CEO of Liz Ngonzi Transforms , a boutique international consulting firm that provides consulting, executive coaching, and training services that enable social sector leaders and entrepreneurs to increase their impact and reach their potential. Physical distance from audience. Limited budget.

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Nonprofit Tech for Good

FEBRUARY 23, 2021

Which social media platforms are the most important for nonprofit video. How to use audience testing and seed groups to improve engagement. << Topic we’ll discuss include: Why video engagement is key and how to measure it. Which emotions trigger viewers’ impulse to share and comment.

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Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. But among the first audiences they need to get to know are nonprofit news editors.

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NonProfit PRO

JUNE 4, 2021

After a year of economic and social disruption, Data Axle’s latest survey of more than 1,200 donors delves into the shifting behaviors and preferences of charitable donors across generations and identifies strategies that will help nonprofits stay connected with their audience.

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sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. Organizations collect numbers through opt-ins or promote text keywords on social media and at events. And a well-designed donation page is key.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Understand Your Audience. Give a shout-out to the business and volunteers by celebrating them on social media and at your event.

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Nonprofit Tech for Good

NOVEMBER 10, 2021

It shifted again in 2021 as small social gatherings returned, enabling nonprofits to produce hybrid fundraisers that connected them with in-person and online donors. Beyond that, in-person fundraisers are appealing social events. These changes mean nonprofits need to have an effective fundraising strategy for 2022.

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Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns. Highlight each sponsor on social media as soon as they sign on.

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Achieve

JANUARY 21, 2025

If youve experienced a similar situation before, youve been under the unique pressure of social proof. Social proof is a psychological phenomenon where individuals imitate the actions of others in unfamiliar or ambiguous situations. Include a donor testimonial. Incorporate photos and videos.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Nonprofit Tech for Good

MAY 22, 2020

In the new world of social distancing and limited in-person gatherings, nonprofits everywhere are embracing virtual fundraising events and campaigns. With this option, the presenters will need to look directly at the different devices throughout the presentation to have “eye contact” with the audience.

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Nonprofit Tech for Good

APRIL 26, 2021

Since we all spend a lot of effort creating emails, posting on social media, blogging, and producing printed content, don’t we want to make sure our communications are highly functioning and credible? Create an emotional connection with your target audience to bring them closer to your cause. And often we overexplain! 1) Stay on point.

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NonProfit PRO

SEPTEMBER 14, 2023

There’s no sugarcoating it, it’s tough for nonprofits to break through the noise and create connections with new audiences. When creating a successful digital program today, it’s important to have a realistic understanding of the digital landscape. So, how can nonprofits capture that attention of potential donors?

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Association TV

MARCH 16, 2022

for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep? Inciting incident, hero’s journey, that utterly captivating climax and just when the audience is sitting on the edge of their seats… breathe in, breathe out, the conclusion that ties everything together.

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Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

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Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. This doesn’t mean you have to invite just one type of audience; you can have multiple types of supporters who are invited to each of your events, but having a clear picture of your ideal event supporter goes a long way, and can help you better segment your messaging and communications.

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Bloomerang

OCTOBER 16, 2024

As younger generations with strong social and political motivations begin voting, you might be thinking, “ Will the November election impact donations to my nonprofit ?” When candidates are actively raising money, it’s easy to question whether that pulls money away from other causes that donors typically support.

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Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. With more eyes on your message, more people will be persuaded to take action and help support your mission.

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Nonprofit Tech for Good

NOVEMBER 11, 2022

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. If you produce a video, you can use it for PSAs, social media and direct people to it via email.

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