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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Text messages are another valuable tool you should add to your outbound communications strategy! There’s a lot to learn from them about text marketing.

Lesson 301
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A Complete Guide to Strategic Web Design for Nonprofits

NetWits

Audience Analysis. View the Session Recording | Download the Slides. Creating a website with your users at the center of your strategy will get their attention, keep their interest and inspire more action. Create Personas and outline tasks: Create a sample person that represents each audience group you serve.

Design 247
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Direct Mail Donor Acquisition Strategies

Allegiance Group

A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. This article provides insight and perspectives on donor acquisition strategies for direct mail. in 2016 to 19.3%

Mail 52
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Top 5 Social Media Tactics Every School Should Implement

NetWits

Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools. Eventually adding support for anyone over the age of thirteen. First off, your school should have a blog that’s the center of your social media strategy. View and download the slides here.

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4 Steps to Breaking Down Complicated Content

Media Cause

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105
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1 Million Trailhead Badges: Lessons from Salesforce.org’s Trailhead Journey

Saleforce Nonprofit

The challenge was to meet the needs of multiple audiences. Map out your strategy: Literally, draw your map of content and audiences on paper or a slide. Special thanks to Chris Duarte, Chalon Emmons, and Kieren Jameson for getting us launched, and to Heather Conklin and Sarah Franklin for your executive support!

Badge 134
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Before the Pixels: The Importance of Strategy in Web Design

Tech Soup

This week, Guide Creative presented a whole series on the most important elements of web design and visual strategy. Audience Analysis. Creating a website with your users at the center of your strategy will get their attention, keep their interest, and inspire more action. Create a Visual Strategy. You know your audience.

Design 55