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There were interesting conversations at every turn and I also had requests to share my notes and slides. Below, you can find my full speech and slides, as well as links to address questions and requests from many of those I met with. And in each of these we will talk a bit about tools, tactics and strategies. Analog Strategies.
Audience Analysis. View the Session Recording | Download the Slides. Creating a website with your users at the center of your strategy will get their attention, keep their interest and inspire more action. Create Personas and outline tasks: Create a sample person that represents each audience group you serve.
Here’s how some of the top educational institutions are using Facebook to engage, inspire and build lasting relationships with their students and their families ( Includes slides below ). First off, your school should have a blog that’s the center of your social media strategy. Build your audience on those platforms.
Text messages are another valuable tool you should add to your outbound communications strategy! Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. There’s a lot to learn from them about text marketing.
Key Takeaway : Email should be a critical part of every nonprofits communication strategy. Key Takeaway : From websites, to email, to apps to social media, having a mobile strategy that’s executed across all your online channels is a key part of future growth. 4) Strategy, Not Tools (Duh!). Check out the slides here.
The talk: My talk may not be as easily captured in the slides as some of my other talks are since this was a smaller group and I had the time to dive into each example and discuss it with the participants, instead of a more traditional presentation. Hint: click through to view the slides on SlideShare.net to see speaking notes.).
Putting that presentation on Slideshare where the title and the slide material can be indexed for searches means the next time I’m online searching for “important programs to end homelessness in NYC” I find your slides, your ideas, and ways to get involved with your organization.
I recently had the opportunity to present a webinar for the National Center for Media Engagement , focused on community-driven engagement, and present a session at the Public Media Development and Marketing Conference , talking about building a social media strategy. Building Your Social Media Strategy. 5 Step Social Media Strategy.
After all, the difference between a decent strategy and a great strategy could be the difference between failure and success. Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible.
SXSW Poetry Slam Slides View more presentations from kanter. The Return by Danielle Brigida, NWF NWF Description of Case Study While strategy plays an important role within the National Wildlife Federation, initially it was very hard to determine one for our social media presences. The panel will be in room 18BCD at 5: 00 PM.
Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.
Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.
Bridge Conference Slides View more presentations from kanter. She points out that deep engagement is what leads to these results, but also offers 3 different engagement strategies that can be scaled to capacity. Some in the audience are impatient. Bridge Conference Slides View more presentations from kanter.
1) PowerPoint: Yes, I know, PowerPoint is a presentation tool. But it is the quickest and easiest way to create text overlay images because you can easily compose one in PowerPoint and export this single slide as a jpg image. The tool divides your image into a 5×5 grid and you click the areas that contain text.
Description : When it comes to nonprofit technology, successful strategy and implementation can mean the difference between staying current and getting left behind. Date : February 23rd, 2011. Location : Minneapolis, MN. Topic : Keynote. You will walk away with real tools and ideas to keep your nonprofit nimble and resilient moving forward.
Here are some of my thoughts going into the conversation and slides if you prefer engaging that way: Crowdsourcing for Social Change. Value : These emerge from the Strategy choices and Benefits. If not, you can follow the conversation in real time on Twitter with the hashtag #crowdx. (We’ll Crowdsourcing for Social Change.
Last week I participate on a panel on “ Data Visualization for Nonprofits: A Picture Is Better Than A 1,000 Words ” with Johanna Morariu from Innonet and Brian Kennedy of ChildrenNow. The day of the panel, I published a blog post that shared our slides, wiki, and resources. Documentation of Session.
I think this was the point that Peter Deitz was making in his slide show " I am not an ATM Machine: Your Charity from the Donor Perspective." Charlene Li's " Tapping the Power of the Groundswell " offers some models on relationship building and engagement in a broader way and more as a strategy. Charlene lays out four strategies.
If you have multiple speakers, make sure you are prepared by having everyone’s slides on one person’s account, to help with the flow, and to minimize the chances of technical difficulties in switch screen sharing constantly. Use more slides than you think you need, and think visually.
This week, Guide Creative presented a whole series on the most important elements of web design and visual strategy. Audience Analysis. Creating a website with your users at the center of your strategy will get their attention, keep their interest, and inspire more action. Create a Visual Strategy. You know your audience.
If your budget is limited, you can distribute the responsibility for using various tools among different staff members, but implementing an effective social media strategy that is dispersed among multiple staff members will require strict organization and disciplined leadership. The era of “winging” it in social media is over.
In the first chapter of this guide we showed how having a nonprofit marketing strategy can help grow traffic and brand awareness online. Chapter 2: Marketing Strategy. How To Create A Nonprofit Marketing Strategy. Repurpose into a different medium (infographic, video, slide deck, etc). Digital Marketing Plan Chapters.
The challenge was to meet the needs of multiple audiences. Map out your strategy: Literally, draw your map of content and audiences on paper or a slide. Peg oversees Salesforce.org’s Trailhead editorial strategy and delivery. First, some tips for your learning program based on our experience.
If you can use your data to better understand your audience and your activities, you can not only improve your outreach, but you can work more effectively towards achieving your mission.
Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Let that inform your decisions on what channel(s) to use to reach your audience. To learn this, test as much as you can in order to get to know your audience well and understand what resonates with them.
One day Facebook, Twitter, G+, Vine, Instagram and the next big shinny social media site will be a big part of your fundraising strategy, but not today. Any way you slice it, you’ve got to be where your audience is. Leaving direct mail in the dust for Facebook or email would be a tremendous mistake. Don’t make it.
In true “Ignite” style, each presenter will have five minutes to present 20 slides about their nonprofit programs, initiatives and the ways they’ve seen nonprofits from around the world use social media to make a difference. Once the panel discussion begins I’ll be taking questions from the audience as well as fielding questions via Twitter.
Mobile can’t be this separate tactic or channel in your communications strategy. You need to ask and answer the same questions you would for any communications, marketing, or fundraising strategy. Who is the target audience? Is mobile the best way to reach your target audience? What is your objective?
They help “air out the brain” and can help a tired group regain focus. I incorporate energizers into webinars (see slide 22) and virtual meetings. There are also physical theories like brain-based learning and neuroscience.
Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. Or, if you’d like to watch the entire presentation or download the presentation slides. Flickr Photo by Yung Tsai. Here are our crib notes.
She made her point by doing a quick poll of people in the audience. Next, she started tossing balls at people in the audience. We are interacting, we are paying attention to each other, having a conversation. This subtle shift was applied to their social media and communications strategy. Saying, this is more engaging.
Below, I’ve shared my keynote remarks and slides and I hope you’ll share your ideas and further the conversation in the comments. They also create the foundation for a community-driven strategy. Community-Driven Strategy. The community is, inevitably, larger than your staff, your target audience, etc.
Use these questions to guide your storytelling strategies and then add your text, images, video clips, and even narration to Adobe Spark Video! Identify your audience and much will fall into place, including your word choice, mood, and tone. But also, it's important to know how you address your audience, if at all.
It uses metrics to measure your results and help you improve your strategy over time. Return on Investment is what many executive directors may be thinking when social media strategy comes up. Defined Audience. Here's how I've documented all the social media fundraising campaigns: Objective and Audience. Is it worth it?
Thank you again for being such a great audience. Are the slides available? You can download a PDF of the slides and get the recording of the webinar right here. and post one of these 11 types of photos to engage your audience… or you could just work cute animal photos into your mission, like HRC did here. A: Of course!
Compasspoint Workshop Slides - Beta. Last week, I had the opportunity facilitate a " Social Media Strategy Map " workshop for over 100 Bay Area nonprofits. One of the things that is essential to good instruction (or presentation) is knowing your audience. It worked, but the strategy framework itself needs to be rethought.
The concept of before, during, and after is an important way to plot out your instruction, getting a good understanding of the audience, and modeling. I set up a wiki page that includes my slides , a link to a rowfeeder spreadsheet for the hashtag (#midea), and the archived recording of the session. Additional resources.
Day 3 of the Train the Trainers session was devoted to Digital Activism and facilitated by Mary Joyce. The learning objectives: To provide participants with a formula for training digital campaign strategy. The morning session focused on the building blocks of strategy – SMART objectives, audience identification, and messaging.
Growing your email list is core to any nonprofit’s email marketing strategy. If you visit the websites of most nonprofits, you will find a critical piece missing in their list-building strategy. ”, and is the foundation of any successful marketing strategy. You see, email lists bleed out. People loose interest.
Together, Fox and Fledgling developed an intensive outreach strategy through more than 500 community screenings. And the Producers Institute is a 10-day workshop that brings together a select group of documentary filmmakers and technologists to create outreach and activism strategies using online and mobile tools for activism.
In my presentations, I use a slide from Nina Simon's blog post called " How Much Time Does It Take To Do Web2.0 " I've been thinking about remixing that slide so it matches the framework I set up for WeAreMedia tactical modules. Are you staying on task and getting the workflow done for each specific strategy?
I'm honored to republish his post which includes his slide deck. When YouTube first started, all of 4 years ago, the quality of the video was bad, the audience wasn’t so huge and messages about changing the world just seemed totally out of place amid the poor amateur video that was appearing on the site.
You can follow the one-hour archived session (or the slides on Slideshare) to get a nice slice of perspective from Amy Gipson of the Bill & Melinda Gates Foundation and Melissa Schoen of. Chris Wolz manages this blog with the help of his colleagues at Forum One Communications, a web strategy/technology firm in the Washington DC area.
You can follow the one-hour archived session (or the slides on Slideshare) to get a nice slice of perspective from Amy Gipson of the Bill & Melinda Gates Foundation and Melissa Schoen of. Chris Wolz manages this blog with the help of his colleagues at Forum One Communications, a web strategy/technology firm in the Washington DC area.
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