This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. Storytelling is core to how we as human beings communicate. Storytelling Framework. Ideal Digital Storytelling Ecosystem.
From showcasing outcomes through compelling stories to highlighting the transparency and accountability that donors, volunteers, and partners who share your vision seek, dedicated online brand management will invariably fuel and amplify the impact of your unique mission. Powerful storytelling is the key.
The reason storytelling is so effective at capturing people’s attention is simple. This means the story you share about your mission-driven work can motivate everyone—from your potential and existing donors to your staff and board members. It’s human. In fact, our brains are hardwired to respond to stories.
This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”
This is part one of a series on the skills you need to be a great nonprofit storyteller. And one way I’ve found to be a good communicator is to work on your storytelling abilities. . And one way I’ve found to be a good communicator is to work on your storytelling abilities. . Great storytellers are made , not born.
We share how to make the ideas happen, how to put them into action, plus creative uses to get you going when you’re ready. We gathered our best case studies from real-world nonprofits, like yours, to share with you the tools, tips and strategies they used in pivoting to virtual events. Promoting Your Virtual Fundraising Event.
For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.
StorytellingStorytelling possesses an unparalleled power to ignite empathy, drive action, and foster connection – making it an indispensable tool for your GivingTuesday social media campaigns. And in order to tell stories effectively you need to understand who your audience is.
In part three of this series on how to become a great nonprofit storyteller, I talk about the practical skills you need to tell an effective story. In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. Decide when to share your story. .
You’re in for a treat in this article as we’re going to talk about how to find your next best step in non-profit storytelling. Today, I want to help get the most out of your non-profit storytelling efforts by helping you decide where to take your work next. Non-Profit Storytelling: Your Next Best Step.
Great news: with the right storytelling techniques, this is entirely within reach. We’ve created this comprehensive guide to help you master the art of storytelling for your nonprofit. By following these steps, you can craft compelling narratives that resonate with your audience, drive engagement, and amplify your mission.
In part two of this series on the skills you need to be a great nonprofit storyteller, I talk about how to engage your audience emotionally through creative storytelling. In the first part of this series, I talked about why you need to define your goals, your brand and voice, and your audience before crafting your story.
But asking someone, especially someone who is already in a vulnerable situation, to share what is typically a deeply personal and sensitive story can create a host of ethical dilemmas. How can we help people share their stories in ways that empower them and inspire donors without exploiting their struggle and pain? Key Points. ?
Your success is found in the strength of your nonprofit storytelling. You’ve probably heard this already – that storytelling is important. What do we mean by storytelling? Shared stories can tie whole cultures and groups together. Shared stories bind all sorts of people, from families to religious groups.
Everyone loves a good story, and your skills in storytelling for nonprofits can make the difference between getting big bucks and donation requests that fall flat. Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve.
How Project Access Northwest’s used Video Storytelling to Create Impactful Communication with Supporters In the world of nonprofits, effective communication with supporters is crucial for success. Organizations need to express gratitude, share accomplishments, and generate excitement for upcoming initiatives.
When it comes to sharing a nonprofit’s impact, sensitive stories demand compassionate and responsible handling. However, navigating storytelling that balances between transparency and respect for privacy can be daunting. In the post, we’ll explore the three essential keys to sharing sensitive stories at your nonprofit.
Our online personas and the quality of our “screen sharing” have become part of our identities. Placing yourself in the role of your audience will allow you to think outside of your own box. Use a “design thinking” technique called audience empathy…. 95% of business meetings take place on platforms like Zoom and Microsoft Teams.
Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.
The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. 4) Encourage your existing members to share their experiences. 6) Use video and live streaming for storytelling.
25% YELLOW: Emotional Storytelling Emotional appeals were crucial for tapping donor heartstrings. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Your audience can’t give if they don’t first see your ask.
Whether you’re planning an advocacy or fundraising campaign, using a storytelling framework to create your calls to action can help you make emotional connections with your audience and ultimately move them to act. This storytelling framework asks you to answer three basic questions: Story of Self: Why have you been called to serve?
That’s where nonprofit storytelling comes into play. That’s why we’ve created this comprehensive guide to nonprofit storytelling, in which you’ll explore the following points: The Importance of Storytelling for Nonprofits. 7 Tips for Effective Storytelling for Nonprofits Using Digital Marketing. Let’s get started.
By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. .
No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. In fact, storytelling encompasses blog writing, advertising, and stewardship efforts. There are several ways to hone your storytelling craft. Seek inspiration from real storytellers.
These are people who want to help amplify your message to increase your impact, share their passion, and recruit others to join the cause. . No wonder brand messages are shared 24 times more frequently when coming from employees (real people) compared to when posted by the company. . Share the why with your ambassadors.
Storytelling and social media – these terms have certainly been thrown around a lot this year! Great storytelling and successful social media campaigns are completely interconnected. You can manage 10 social media accounts, but if you are not telling great stories and cutting through the online clutter, your audience will not engage.
A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Be specific in your storytelling. Share how this campaign will impact a particular beneficiary. Provide campaign updates. Ask for feedback.
By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. There are two main ways to share a link to an outside web page (like your donate page) on Instagram. 5) Raise money using Facebook Live.
Over centuries, storytelling has followed a similar pattern. You can apply the same blueprint again and again and know the stories will be well received by your audience. . If you feel like you struggle to know where to start when sharing compelling nonprofit stories , keep reading! Knowing your audience helps with this.
Now more than ever, nonprofits need to share stories of how they’re making the world better. Share your best stories—but go beyond just posting them on one platform. Tailor your most compelling narratives for different channels to share them widely. WFP USA also shared Rani’s story on Instagram.
Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. This is where social media storytelling comes in! Share a personal story from a staff member, a donor, or a client, with an ask at the end. 3) Make it frictionless. 7) Make it irresistible.
In the words of co-founder and CEO Jonathan Shambroom, Creator+ is a new startup that will “finance, produce and distribute feature-length films from today’s top creators and emerging storytellers.” “Creator” is a term that gets used pretty broadly, and Creator+ isn’t announcing any specific deals today.
Having a coherent communications plan where you package your message will help ensure each piece of content you share is part of a greater story you are telling. In Parts 1 and 2 of this blog series, we discussed identifying your objectives and discussed how to better understand your audience. Stories are relatable.
By using community-driven fundraising techniques, such as peer-to-peer fundraising , making phone calls, sharing the campaign online, connecting you with prospective donors, or using their community connections to broaden your campaign’s scope, your board can kickstart the fundraising efforts.
Whether you’re striving to make a difference in your community, protect the environment, or provide a lifeline to those in need, your storytelling ability can mean the difference between a thriving and well-funded program and one that falls flat. The Power of Storytelling in Fundraising Humans are meaning-making creatures.
Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience. These tools help you track donor interactions, segment your audience, and tailor your communications to maximize engagement.
According to HubSpot Research , Linked Pages that have 100 followers or more earn a median of two clicks on the first two posts that a nonprofit shares on LinkedIn per week. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. For example: 1.
After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage. You can also get creative about how you share your Giving Tuesday campaign URL.
This is especially effective when trying to convince an audience why the mission of your organization is an important one. Stories are a form of communication that really shows an audience why something matters by giving an issue a context, a face, and a name. . Struggles can be big or small. character against nature. relationships).
By sharing compelling stories that highlight the real-life transformations resulting from their work, your grantees can demonstrate the impact they have on their communities. Here are five ways to prove impact through storytelling—and how you, the grantmaker, can help.
However, transforming likes and shares into real-life donations can be a challenging feat. Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Do your research and understand the strengths and weaknesses of each platform.
Caryn Marooney, Silicon Valley communications professional turned venture capitalist, spoke extensively on storytelling at TechCrunch Early Stage: Marketing and Fundraising. A video of her presentation is also embedded below and contains 20 minutes of Q&A where she answers audience questions and covers a lot of ground. Inevitable.
We organize all of the trending information in your field so you don't have to. Join 12,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content